As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

The Regional Field Lead, Media Planning is responsible for evaluating and recommending local and regional media opportunities that amplify national integrated media campaigns.  They are accountable for the planning, implementation and tracking of regional media plans. 

The Regional Field Lead partners with the national VP, Director to set the strategic tone for regional media plans, ensuring the strategy is aligned with national objectives.  The Regional Field Lead assists in the creation of all important plans and presentations related to regional media.  The Regional Field Lead is expected to have a strong working knowledge of the media space (including digital media) and available media research. 

This role is ideal for an individual who is interested in and has the ability to, straddle both the media agency world and the client-side arena.  The Regional Field Lead is a highly visible role and will provide a unique opportunity for the right individual to have a direct line-of-sight into, and significant impact with, both senior regional and national agency leadership, as well as direct daily contact with senior client management.

The main roles of the Regional Field Lead, Media Planning include, but are not limited to:

• Ensure the media components of event-driven packages planned/negotiated are of fair market value
• Create and present strategic recommendations for the most effective and efficient use of regional media budgets
• Assist local connections clients in influencing nationally-driven budgets within the region

RESPONSIBILITIES:

Media Planning and Execution

• Manage preparation, development, execution and stewardship of regional media plans, and accountable for supporting the team and ensuring plans are executed in line with client processes and standards
• Work with senior team members to set communications objectives and strategies
• Identify the optimal channel mix and, where appropriate, the allocation by partner for each campaign (in conjunction with the PMX buying teams)
• Provide POVs on the value of media elements included within packages proposed by local connections clients
• Historically, most of the buys negotiated and secured directly have both media & event components.  The Regional Field Manager, Planning must separate the media elements from the sponsorship cost, and ensure they are of fair market (or better) value.
• Demonstrate familiarity with both the national campaigns as well as specific regional programs that require local amplification
• Act as the internal point person, where appropriate, with PMX Network, Spot, Print, Insight, Digital, Finance & Traffic departments
• Identify new vendors and emerging local and regional opportunities to be considered for future local and regional media buys
• Develop specific local market(s) expertise, insights & best practices to be shared with national planning teams as input to local campaign development
• Building plan presentations, budget tracking, flowchart management, & competitive analysis with National team
• Working with Operations team to contract local media activity tied to experiential events
• Ensuring all relevant brand plans and campaign details are shared with key stakeholders
• Maintain & regularly update status document, inclusive of budget tracking & contracting status
• Develop and maintain timelines for all projects
• Balance, prioritize and properly assign work associated with multiple, concurrent projects
• Act as a final resource for all inventory, billing and invoice discrepancies

 Client & Internal Relationships

• Represent Starcom at key client-related meetings (including conference calls, individual and group meetings with the client and the creative agencies)
• Establish trust and build positive working relationships with the immediate team, both internal and external stakeholders, clients (Regional Leads, Brand Managers, etc.), and vendors
• Maintain local client relationships on a daily basis
• Understand the client’s needs at the local and national level
• Manage expectations of clients and deliverables
• Grows business opportunities with current clients, where appropriate
• Have a thorough understanding of all elements of the brand and specifically its strategic target and prime prospects

 Strategic Thinking & Leadership

• Provide guidance to team members and nurture/promote team environment
• Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc.
• Is approachable and solution-oriented when presented with problems/issues by staff, team, clients, etc.
• Is mindful of the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Breaks down problems and issues into critical parts which can be resolved
• Oversees management of specific projects as assigned and oversees team
• Is an engaged member of the media industry, and proactively solicits and contributes innovative ideas
• Assist in managing Associate workloads; confirm all media authorization forms, goals, and tracking documents are accurate

 Communication:

• Develop media presentation materials that are clear, compelling, and persuasive
• Adapt communication style to relevant audience
• Establish and maintain communications process within Media group and internal team
• Constructively edit and review the writing of media documents (timelines, media focus, RFPs, plans, client memos, and correspondence)
• Maintain frequent communication with the client and disseminate pertinent client information to the media team

Move the audience to the desired action through clear and persuasive delivery of information

• Bachelor’s degree or higher in advertising, marketing, business, or similar area
• 3-5+ years of experience within a similar role
• Experience in traditional marketing and current knowledge of trends and innovations in traditional and digital media
• Experience creating and selling media programs
• Ability to articulate a strategic foundation for their development
• Balanced ability to perform analytically and creatively
• Experience negotiating diplomatically and skillfully
• Strong communication, presentation, and problem-solving skills
• Ability to multi-task and negotiate planning timelines
• Ability to work in a team environment that promotes collaboration
• Specialization in CPG, QSR, or other relevant categories
• Proficiency in MediaTools or similar media management software
• Proven leadership skills and management experience
• Advanced computer skills (MS Word, Excel, PowerPoint)

All your information will be kept confidential according to EEO guidelines. Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.