SEO Manager, Content
- Full-time
Company Description
Both Performance Collective and PHM sit under the Publicis Media pillar, which is a collective group of agencies that specifically focus on Media advertising under the Publicis Groupe network. Within this collection of agencies as well as the broader network, we are uniquely positioned to not only deliver innovation to our clients as we partner together but also deliver the best-in-class opportunities and benefits to our employees. We deliver the atmosphere of a startup company, with the stability of having a parenting company in Publicis Groupe. As you can see, we are growing; in the past year alone, we have hired 1/3 of our current workforce. Currently, we operate out of four locations across the US which are New York, Chicago, Detroit, Philadelphia, and Los Angeles. LifeSpeed in particular will be based out of our New York office.
Job Description
SEO Manager, Content is responsible for leading the success of clients’ online marketing programs, including natural search, content marketing, and conversion optimization. The SEO Manager, Content provides thought leadership on search strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The CM is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Role Objectives:
Account Management
- Takes responsibility for client‘s results
- Leads multiple client engagements, pending hourly requirements
- Ensures client satisfaction and contract renewal
- Leader of client engagements – Sets engagement strategy & goals
- Organizes internal and client resources to achieve client’s objectives
- Manages all Performics Billing and Reporting responsibilities for book of business
- Follow all processes as defined by departmental management
Program Management
- Directs and manages the daily work flow of engagements, and interfaces directly with day-to-day client contacts
- Reviews client deliverables for QA and ensures that recommendations and work product are sound and viable
- Provides excellent communication via phone, emails and direct contact
- Can independently manage engagements to specified KPIs, and satisfy client needs
- Assembles unique insights based on practiced experience with SEO fundamentals
- Works well within a pre-defined team structure
- Understands and correctly articulates the various SEO consultative offerings
- Drafts renewal plans for the continuation of consultative work
- Superb organization and time management ability
- Supplements knowledge of SEO channel and seeks out opportunities to broaden skill set
- Effectively creates and delivers client presentations
- Provides thought leadership to clients in search
- Commands data analysis of key metrics to identify, recommend, and implement changes for increasing the performance of client programs
- Manages budgeting, forecasting, billing and invoicing
- Meets specified deadlines
Team Leadership & Development
- Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity. Adopts stated account management standards and program management best practices
- Assists in training, mentoring, and developing team members
- Reverse mentoring with another colleague of a different channel expertise
Process Improvement
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Qualifications
- Bachelor’s degree, concentration in business, marketing, or advertising preferred
- 2-3 years of account management experience in online advertising, direct marketing, or SEO
- Search, display, social, mobile, video or affiliate experience
- Demonstrated problem solving and project management skills
- Minimum of 1-2 years as associate account manager or equivalent if internal candidate
- High competency level in MS Office with specific strengths in Excel and PowerPoint
- Able to work independently and balance multiple tasks
Additional Information
Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
All your information will be kept confidential according to EEO guidelines.