Media Operations Manager

  • Full-time

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Adobe are one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 26,000 employees, they achieved revenue of US$15.79 billion in fiscal year 2021. Adobe have three major product lines; Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth, most recently 15% in Q4 2022.

They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets and they invest circa ~$160mill in media in EMEA alone. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

ABOUT ADOBE.PUB

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

We are looking for an Operations Manager.

This is an opportunity to work with one of the world’s finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of the account. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their workload autonomously.

Job Description

Campaign Management & Delivery

  • Assist the Campaign Management team in the management and flow of campaign briefs for digital buying (programmatic, paid search and social) globally.
  • Build a strong relationship and remain in regular communication with key local markets on campaign management progress and overall servicing to ensure high satisfaction.
  • Work in collaboration with activation specialists to ensure all channel activations are connected properly in terms of audience sharing where relevant.
  • Working alongside channel leads, develop and oversee continued advances in campaign best practice and operations to drive improved service, output, and performance.
  • Monitor closely the pace of optimisations to guarantee the highest levels of optimisation around campaign management.
  • Monitor monthly efficiency and effectiveness per channel ensuring the team delivers continued performance against pre-defined performance benchmarks.
  • Make sure campaigns are live on time and obtain resource to troubleshoot any issues.

    Automation
  • Help define & deliver the automation agenda around digital activation.
  • Help deploy the relevant automation tools driving efficiency and effectiveness.
  • Support on data governance to ensure data quality for campaign reporting is 100%.

    Team Coordination
  • Monitor team members on quality of work, timeliness of delivery and overall happiness on team (ensure workload is balanced across team members).
  • Develop and oversee PCA and other reporting delivery ensuring consistent performance insight and storytelling, pull channel experts as required to lift the story.
  • Help define training plan for 100% certification on key platforms and ensure channel specialists become performance experts over time.
  • Support Network and Digital directors on getting new markets onboarded.
  • Initiate and lead regular sessions between Zenith Global and Zenith Global teams.

    Planning Support & Best Practices
  • Compile market learnings for top markets and present to local client and agency teams showcasing tests, value, efficiency, and effectiveness delivered by the team (quarterly).
  • Organise regular meetings with planning and performance team to share best practices.
  • Oversee and manage all channel best practice and WOW documentation, communicate, and where required present changes to local agency teams.

Qualifications

We are looking for an ambitious, proactive curious and experienced digital operations specialist. They will be highly organised, able to work independently on projects where needed but also enjoy working within a team that has a strong, collaborative working ethos.  They will be able to demonstrate experience of managing and developing a team, work at a fast pace and alongside multiple stakeholders and have a positive, can-do attitude.

Prior experience in operation roles.

Be a self-starter and competent with business complexities of managing medium to large teams.

Must have good knowledge of digital marketing practices and practical experience of digital tech and tools.

Must have top line operational knowledge on adtech and mar-tech (especially DSPs, GA, Adobe, tag management, double click, Double verify etc.)

Must have experience working in a fast-paced agency environment.

Commercial acumen and understanding of value driven ops practice.

Experience communicating Client briefs, technical concepts, questions, and problems for non-technical stakeholders.

Strong interest in process improvement – you love finding ways to make processes more efficient and streamlined.

Strong interest in process and tech automation – you must have an understanding of the benefits it brings.

Additional Information

Genuine
Sincere, trustworthy, and reliable

Innovative
Highly creative and always striving to connect new ideas with business realities.

Exceptional
Committed to creating exceptional experiences that delight their employees and customers.

InvolVed
Inclusive, open and actively engaged with customers, partners, employees and the communities they serve.

OUR COMMITMENT TO DIVERSITY & INCLUSION

We believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

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