Senior Associate, Media Strategy

  • Full-time

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Senior Associate, Strategy assists the Strategy team in selecting media channels and programs based on the established strategic media approach. They are responsible for the accuracy of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. This person reports into the Supervisor, Strategy. 

Key Responsibilities 

Knowledge  

  • Pharma media experience 
  • Strong financial management skills  
  • Basic knowledge of the media planning and buying process 
  • Beginning understanding of the role of media channels in a plan 
  • Striving for expertise in various media research tools and software 
  • Knowledge of competitive marketplace and how to pull that data 
  • Knowledge of Media Tools and Tardiis 

Working with Others 

  • Supports the Strategy team 
  • Shows respect for all employees  
  • Works collaboratively with cross-functional teams    
  • Participates in PHM’s interviewing efforts  

Strategy & Account Management  

  • Contributes to media plan and strategic presentations 
  • May work across multiple accounts and campaigns 
  • Collaborates with internal cross-functional teams 
  • Pulls audience and competitive data as needed 
  • Owns, updates and presents internal status  
  • Updates media Flowcharts to match financial documents (MBA’s) 
  • Creates and maintains Creative Asset Trackers 
  • Develops accurate Traffic Workbooks 
  • Manages tasks independently and efficiently 
  • Takes direction and asks clarifying questions 
  • Begins to pro-actively identify and resolve issues 

Client Service 

  • Highly responsive to client requests 
  • Communicates clearly 
  • Conveys passion for clients and their businesses 
  • Provides outstanding client service  

Qualifications

Requirements 

  • Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect 
  • Ability to clearly communicate both orally and in writing 
  • Ability to earn the respect of clients, internal partners, and peers 

Education & Experience 

  • 2+ years media experience  
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions) 
  • Pharmaceutical industry a plus 
  • BA/BS; advanced degree a plus 

Additional Information

Compensation Range:  $51,000 - $73,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

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