Position

Models are meant to be broken, and nowhere is this more evident than in how we’re seeing the worlds of entertainment including content, AR, VR, experiential, metaverse and emerging platforms converge. With the launch of seemingly endless channels, brands are challenged more than ever to find a way to crack the culture code and remain top of mind with consumers. Consumers are particularly fickle and painfully aware when they’re being ‘sold’ to, and we must find a way to deliver value in exchange for their participation and engagement.

Could be up to 25% travel during production.

Summary

The VP, Integrated Content & Technology, is a thought-leader as well as a creator, influencer, facilitator, and collaborator. The position requires the candidate to work across all Publicis teams in the conception, production and project management of innovative, custom, end-to-end content and experiences across a variety of new and emerging platforms. This involves working in close partnership with COE leads, clients, media partners (networks, platforms, startups and best in class vendors etc.), internal Content, Strategy and Activation teams, as well as creative partners.  Your job is to make sure we bring the best creative solutions to the table to deliver the high quality content and experiences.

SPECIFIC RESPONSIBILITIES

Strategic and Tactical Marketing: From Concept to Execution

This role will manage projects from start to finish. Our working environment can only be described as fast-paced and incredibly creative, which means our ideal candidate is excellent at working diligently alongside the project team, key stakeholders, and the client to deliver work of the highest quality.

Overview

• Oversee video, VFX, AR, VR, metaverse and experiential productions from concept through to implementation and deployment for our agency clients.
• You’re a problem solver and the go-to for our clients and most importantly the team for all Content Production related inquiries, requests and scoping.
• From the on-set of an idea you remain in lock step with the creatives to bring the best solutions to the team. This includes a line of site into best partners and budgets.
• 10 +  years of experience working within an Agency or Entertainment Production setting.
• You should have a solid network of vendors and partners
• Deliver high-quality executions whilst always searching for new execution options that maximize efficiencies for our clients as well as deliver on the overall creative vision.

Responsibilities include:

• Overseeing the management and development of multiple projects and work streams within an account.
• Manage and work with external vendors on pre-production, production, post production and deployment delivering on content innovation and emerging technology
• Develop and manage all aspects of project and program engagement from planning, external vendor relationships, communications, resources, budget, change, risks and issues.
• Create, maintain and optimize project milestones and timelines.
• Prepare estimates and detailed project plan for all phases of the project.
• Procure adequate resources to achieve project objectives in planned timeframes.
• Source and secure a team of production resources and delivery experts in the execution of small and large-scale broadcast, content, digital and experiential productions.
• Manage and communicate status to the internal project teams and clients, ensuring that issues and risks are properly identified, considered, escalated, and resolved.
• Present tech and content innovation production approaches, budget and timelines to clients.
• Manage all financial metrics related to projects including invoicing, completion reports and project reconciliation.
• Work with Business Affairs to negotiate talent contracts for union and non-union jobs.
• Manage the request and tracking of invoices and POs with Operations & Finance Departments
• Define, plan and scope new opportunities to broaden the scope of work on any given project / brand.
• Act as an internal quality control check for the project

Your Team

You are the glue, the guiding light and the go-to. The EP of Integrated Content & Technology communicates clearly and efficiently, follows through and is always looking out for their project teams.

Responsibilities Include:

• Partner with agency discipline leads and project managers to coordinate and manage internal and client team resourcing
• Work with your team to deliver completed projects on time, on specification, and on budget
• Provide clear lines of communication to the project teams and communicate clearly to the client
• Ensuring the product, strategy, creative and production teams are equipped with all the information, tools and support necessary to deliver on the desired outcome.

Trend-spotting & Creative Thinking

• Understand content-centric consumer needs for each screen and use creative thinking to deliver upon all touch points
• Identify pop culture and consumer trends as well as think originally about the cultural tentpoles in conjunction with our clients’ brands

Team Player

• Candidate will be responsible for working in a fast-paced environment with a diverse group of individuals, client accounts and vendors/partners.
• Candidate will vet programs through Biz Affairs, working to ensure all deliverables meet agency and client legal requirements.
• Candidate will work on a variety of projects at one time.

Productivity & Communication Expert

Candidate must have:

• Inherent passion for content innovation, entertainment, experiential and social technology with an entrepreneurial approach to working
• Ability to build and maintain strong client, internal, and vendor relationships
• High attention to detail and ability to keep the ball moving during project management and execution of content
• Natural leadership ability and skills in order to build and maintain strong internal camaraderie
• Sense of confidence, presence, and clarity in communication and presentation styles
• Strong sense of urgency with sensitivity to time pressures and multiple deadlines
• Ability to work on multiple projects at one time while effectively communicating with all necessary parties (connecting the dots)

Compensation Range: $121,000 - $191,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.