Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Our award winning, 50+ strong SEO team at Starcom is looking for an SEO Account Director: a confident leader, responsible for managing a team of specialists delivering performance content and SEO  services. In this role, you are expected to drive forward strategies for major multinational businesses by building excellent client relationships, and leveraging the expertise of internal SEO and Content teams.

The role will be best suited for a creative, data-driven and strategic-minded specialist with experience managing international SEO activities for one of our strategically most important clients.  Reporting into the Business Director, you will be taking responsibility of leading a strong team of 2+ managers and group of executives. You are expected to have a broad understanding of all services offered within the SEO team and be confident in leading strategic conversations with the internal specialist teams and clients alike.

You will drive the SEO approach of Starcom forward beyond your own team, pioneering an industry-best product, developing the team’s abilities and implementing gold-standard work. You will lead product development and building optimal operating models for the department across strategies, including integration with wider media.

Key Responsibilities

• Support Business Director in defining the content proposition
• Define performance strategies and owned media activation for clients based on their budgets, target audience and KPIs
• Operational excellence, leading a centralized strategy and governing activation / SEO best practices across a variety of brands + markets combinations
• Integrate into wider digital teams (web operations, analytics, CRM, paid media), both as an always on practice and at campaign level
• Promote effective integration between SEO & other teams
• Define a clear measurement framework for content marketing and use to educate internal teams and clients
• Identify incremental opportunities in existing clients, where SEO solutions can drive growth and performance for them across the consumer journey
• Contribute strategy expertise to the new business projects
• Own and nurture senior client relationships
• Ensure high levels of service are delivered from all team members and in line with the agreed timings
• Manage your team and the work they produce, including strategy, client services and coordination; professionally nurture the team and review their performance

• Line manage the individuals within the team, including coaching, training and personal development

• Agency experience preferred
• Expertise in developing performance strategies and activating owned media
• Proficiency in implementing and governing SEO best practices
• Ability to collaborate with various digital teams
• Experience in establishing measurement frameworks for content marketing
• Strong leadership and relationship-building skills with clients

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.

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