When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modelling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion

CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Why we are looking for you

• You’ve seen marketing function up close – either in a digital marketing function or in an agency
• You are a quick learner and familiar with marketing and advertising technology topics that may seem complicated to others
• You have a close association with customer insights, and you are able to translate that into communication and interaction plans, with execution experience on a brand team
• You enjoy explaining how technology is at the heart of data driven insights and action
• You thrive in information rich environments that need you to consume and process new information at a quick pace
• You understand closed-loop and account based digital and offline marketing, and are familiar with setting up or guiding marketing operations teams
• You have partnered closely with external lead gen agencies to execute on ABM plans

What you will enjoy in this role

• You will be a core part of defining how Epsilon walks the tightrope of evangelising market development as a global leader, while also influencing the sales pipeline
• Being close to client context, both within Publicis and externally, you will be able to create content rich campaigns that can be tweaked for effectiveness as you go
• Enablers to success – Access to a brand creative team, external agencies, an integrated Salesforce Marketing Cloud and Eloqua platform, partner platforms that are mandated for lead gen, an ABM list that the Sales team focusses on, performance driven work, content creation & publishing opportunities and extensive collaboration with a large content team in the US.
• Partnership opportunities with companies like Forrester to drive a market development agenda
• A grooming ground and growth path to match multiple possibilities for career enhancement in this fast evolving adtech and martech world.

If terms like third-party cookie deprecation, device based targeting, first party data, incrementality, attribution, CDP, data enrichment, loyalty marketing, identity unification, privacy make you hold forth passionately on the future of marketing, you’ve found your new home.

What you will do

• Work closely with leadership to define and execute on the brand as well as platform positioning agenda in a way that’s aligned to the global messaging, but also customised to unique regional requirements
• Own an extensive event sponsorship agenda and budget, focussed on sales enablement
• Oversee the communication process – Briefs, campaigns, approvals, and execution by agencies on paid and owned channels - email, social, PR, on-ground, content syndication, blogs, website, search
• Close partnership with Sales on the lead gen partnership to drive top and mid-funnel growth
• Quarterly leadership reviews to align on performance and future plans
• Experiment with organic and paid acquisition channels with a strong bias for action/ hypothesis testing. Devise strategies to boost brand equity and drive qualified traffic
• Manage an ecosystem of digital marketing and partner marketing vendors. Lead vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation.
• Act as brand custodian for all digital channels (email, social, blog, website, content syndication). Critically review campaigns and content to recommend changes to align with brand and marketing requirements.
• Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing consistently. Collaborate with various internal stakeholders for successful marketing program deployment, including –
  • International marketing / brand teams (US / APAC)
  • EU Sales leaders
  • EU product leaders
  • Brand and agency creative teams
• Own budgets for sponsored campaigns on external-facing media

Qualifications

• 10+ years of relevant experience
• UK experience a must, familiarity with France, Germany and other EU markets a definite advantage
• Experience in the client-agency ecosystem
• Experience of the overall inbound and outbound ecosystem, including experience leading digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
• Martech and data-driven performance marketing. Must be comfortable supervising work on
  • Marketing / CRM platforms including Eloqua, HubSpot, Salesforce
  • CRO and landing page optimizations
  • Analytics and tracking (UTMs, GA, GSC)
  • User flows / behaviours in Google Analytics
  • Inhouse data to draw insights and recommend incremental improvements
  • Some understanding of PPC / display / affiliate / programmatic for use in campaigns
• Event management. Experience leading online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results
• Quantitative skills - working with numbers, metrics, spreadsheets
• Presentation skills, writing and storytelling to inspire
• People management skills : Structured that includes goals alignment and reviews, feedback mechanisms, and an unstructured nurturing approach that helps our people be the best versions of themselves.

Epsilon always puts people first. Everything we do is done as a team, with integrity and accountability. We focus on what works and what’s right, not what’s easy and accepted. When you’re one of us, you run with the best. You’re part of a company with industry-leading technology, with the opportunity to work on projects for some of the world’s biggest brands. Our people have the talent, tools and passion to do epic things together—for our clients, for consumers and for our community.

Great People Deserve Great Benefits We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.

As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.