Programmatic Director

  • Full-time

Company Description

We are Digitas, a full service digital agency.

Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready. 

We get our clients future ready through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. Underpinned by a culture of experimentation, making things happen and driving results.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Job Description

The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. The team works with a broad range of clients varying from retail to travel and B2B.

Our mission is to create wonderful digital experiences by connecting media with data, technology and creative to win in the moments that count. Role Summary

The Programmatic Director is a leadership role responsible for overseeing and owning programmatic strategy and activation across either brand or performance campaigns for our client across EMEA. They will ensure that we deliver an impeccable standard of work through innovation and optimisation insight across programmatic and defining its role across the wider media plan. Reporting to the Group Media Director, they will lead a programmatic activation team delivering industry leading solutions and driving excellence in client performance, however that is measured, from direct response revenue to brand health.

Our client are a global Publicis client which ensures that it is a high priority for our business. We have fantastic EMEA clients, their office is close by and we regularly catch up socially.

Responsibilities

  • Overseeing and owning programmatic campaigns across EMEA.
  • Be the go-to person for clients and internal teams and lead senior level meetings on programmatic strategy and campaign activity.
  • Full understanding of programmatic capabilities, and an ability to talk independently about opportunities in client meetings and with team.
  • Establishing programmatic strategies for all lines of business to ensure delivery of core business goals
  • Lead strategic test and learn agenda and quarterly business reviews in collaboration with the broader team.
  • Inform clients/ planning of innovative opportunities as soon as they are in market.
  • Have strong relationships with core tech, media, data and other programmatic partners at a senior level.
  • Promote programmatic products that will deliver excellence for your client’s programmatic delivery.
  • Build strong, trusted relationships with key, day-to-day and senior clients.
  • Deliver and set example to your team of immaculate client service.
  • Be proactive in day-to-day client management.
  • Understand client’s business and identify opportunities.

Qualifications

  • Ambitious, proactive, curious and experienced (8+ years) programmatic practitioner with a positive, can-do attitude
  • Strong leadership and communication skills and ability to engage with global and regional clients.
  • Previous deep hands-on experience with the major demand side platforms, Google DV360 and TTD.
  • Experience of commercial management of accounts from booking & invoicing to reconciliation.
  • Proven track record of account optimization & performance improvement
  • Good project management skills
  • Self-motivated and be able to work under their own initiative
  • Media agency background.

Additional Information

Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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