Global Industry Marketing Director, Financial Services

  • Full-time

Company Description

Publicis Sapient is a digital transformation partner helping established organisations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

The Marketing team at Publicis Sapient have been undergoing an exciting evolution. After rebranding our business 3 years ago, the team restructured into industry verticals. To effectively support our growth in the future, we have been building industry centric marketing strategies, developing thought leadership content aligned to core issues in the Financial Services (FS) vertical, and are evaluating the best tactics and messaging to resonate with FS firms as it relates to digital transformation.

The Industry Marketing Lead (FS) position oversees strategy, planning and execution for integrated marketing programs and campaigns.

The ideal candidate has:

  • Deep understanding of the business issues facing the Banking, Insurance, Wealth Management and Capital Asset Management markets
  • Experience building marketing strategies 
  • Experience or interest in B2B marketing (account-based marketing, lead generation) OR experience with marketing at an automotive firm
  • Proven ability to drive growth and work collaboratively with individuals at all levels of the organisation
  • Experience in presenting to or engaging with senior level leaders

What you’ll do:

In the Industry Marketing Lead (FS) position, you will be a lead in contributing to the growth and positioning of our organisation in a variety of ways, including:

  • Serving as the lead marketing and industry advisor to our industry partners and key stakeholders in the FS vertical
  • Oversee global FS marketing organisation, including North America regional lead and campaign managers
  • Develop, maintain, and drive prioritization of industry marketing and client campaigns
  • Provide strategic guidance on the best tactics to reach clients and build relationships
  • Work holistically across various marketing functional areas (including content, public relations, creative, marketing operations) to provide strategic oversight and guidance on marketing programs

Qualifications

  • 10+ years of experience in Marketing, with a focus on using marketing to drive growth
  • Undergraduate degree, ideally with a focus in Marketing, Strategy, Economics, or a related business field
  • Experience in consulting, B2B marketing, or Financial Services marketing

Additional Information

What’s in it for you?

  • We have got you and your family covered with 25 days paid annual leave (plus bank holidays), life assurance, dental insurance, income protection, critical illness cover, private healthcare for you AND your family (pre-existing conditions included), and a pension
  • We know the importance of health and wellbeing so offer you extensive retail discount offers and further reimbursement towards activities that contribute to a healthier lifestyle
  • Our beautiful Turnmill office is open
  • You can meet over a complimentary barista-made coffee and our teams have been busy replicating face-to-face social activities through learning languages virtually, yoga sessions, having a laugh at our online summer fairs and so much more
  • We are proud to actively invest in your learning through various learning platforms
  • Diversity and inclusion aren't just buzzwords. We offer an inclusive environment through our inspirational business resource groups and work with you to give back to the local community through CSR efforts

As part of our dedication to the diversity of our workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, colour, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.

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