We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Whilst the successful candidate will be well supported by the Associate Account Director & Digital Director, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to work autonomously, acting as the key day-to-day contact for clients.

Planning

• Supporting the implementation of the annual planning strategy, providing insights and analysis from agency and client tools (e.g. Web Analytics, TGI, Addynamix, Google, Hitwise) to help establish marketing and digital opportunities for our clients to drive incremental revenue
• Manage the campaign briefing process and work flow of the specialist teams to ensure accurate and timely delivery of work
• Analysis of cross-channel media performance, using channel data from ad platforms and website analytics to help establish the contribution each channel is delivering to find the optimal balance of media spend to exceed clients campaign targets
• Keeping up to date with trends both across client vertical and also within digital media, to ensure that our approach to client campaigns is using the latest category insights and best in class digital practice
• Working with media owners across social, display and search to identify new platforms, publishers and products that can help support client campaign objectives
• Strong understanding of key platform capabilities (e.g. Google, Facebook, SA360), and an ability to talk independently about opportunities in client meetings and with team
• Demonstrate an understanding of the media and technology developments that influence performance planning and client’s business

Account Management

• Seamless running of accounts: ‘zero issues policy’, no queries, no missed deadlines and consistently high quality of output
• Working with specialist teams to support excellent campaign delivery. This involves supporting specialist teams to distill campaign strategy into day-to-day activations and optimisations
• Reviewing weekly campaign performance across all channels, and also tracking campaign performance against weekly/monthly campaign laydowns
• Working with specialist teams to prepare and deliver monthly client performance presentations
• Taking inputs from specialist teams and compiling into presentations, layering in additional analysis and insights (from client and agency analytic tools) to improve and optimise overall campaign performance
• Using campaign performance insights to identify opportunities to up-weight strong performance channel strategies and where performance is tracking behind targets, identify solutions and strategies with channel specialists and Core team.
• Ensuring that all client billing and reconciliations are undertaken by channel teams and all planning fees are booked and reconciled each month. Confirming that all bookings correspond to internal annual finance forecasts

Clients

• Day-to-day client management, ranging from keeping on top of email communication, running weekly client status calls and managing and filtering adhoc client requests
• Responding to all client briefs and requests in a timely, professional and efficient manner
• Passionate about delivering media solutions that maximise clients ROI from media investment regardless of the success metric being worked too (clicks, sales, engagement etc)
• Develop and demonstrate an understanding of the client industry sector, the competitors within that sector and the general industry environment

Team Management

• Regular communication and weekly status meetings with internal channel colleagues to ensure campaigns are delivered on time and, meeting or exceeding campaign performance targets
• Working closely with specialist teams to ensure an integrated approach across channels - delivering optimal efficiency and performance for client campaigns
• Create a fun, collaborative and productive team environment by organizing regular social activities, team meetings and knowledge sharing opportunities.

Internal

• Understand the function and value of the other departments within Zenith  and its partners
• Promote the performance planning product and participate in internal training, projects and new business

Requirements for the successful candidate:

• Relevant experience in planning consumer facing Digital Campaigns
• Experience across Paid Search, SEO, Paid Social, Display, Affiliates and Ecommerce
• Strong understanding of key reporting metrics across channels and how these ladder up to support client business objectives
• Strong presentation skills
• The ability to meet deadlines in a fast-paced environment; work under pressure and effectively prioritise workload
• Excellent English communication skills – written and spoken

Personal attributes:

• Great interpersonal and communication skills
• Dedicated, hardworking and organised
• Numerical, analytical with an eye for detail
• Strategic and creative in their approach
• Enthusiastic and keen to learn
• Passionate about the new media marketplace and technology
• Ability to work independently, and as part of a wider team
• Promotes good work both internally and externally

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.