MSL is a global public relations and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world. We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable. It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

As social media content creator, the candidate will be required to work collaboratively with client servicing teams in developing social media content strategies, undertaking industry / competitive research, audit client’s social media platforms and their content push, undertake performance and analytics by monitoring traffic and content engagement. The candidate is also required to have the ability to create dynamic content including designing and editing videography and photography. 

• Social Media & Social Content Strategy Formulation ( Linked In, Instagram, TikTok ). 

• Social Media Analytics – Content & Platform. 

• Development & Creation of Dynamic content including designing and editing of static and videography content.

• Development and execution of regular content calendars 

• Experience in developing content across platforms such as 

• Audience targeting 

• Use of Paid / Promoted Posts. 

• Bachelor’s Degree in communication, Arts, Journalism, Marketing, or other related fields. 

• Experienced content creator (5-6years) with technical know in creating strong engaging content. The candidate needs to have excellent writing, proofreading, and communication skills, in addition to creating dynamic content in English and Arabic, including designing, videography and photography.   

• Prior job experience in web traffic, social media management, HTML, and web publishing 

• Detailed oriented workstyle, with good time management and organizational skills. 

• Knowledge of various analytics platforms. 

• Understanding of SEO best practices. 

• Have previously worked on B2B and B2C clients managing their social media, social content, and analytics.