We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Client Information

Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its clothing for men, women, teenagers and children. H&M and its associated companies operate in 62 countries with over 4,500 stores and as of 2015 employed around 132,000 people.

H&M offers the latest styles and inspiration for all — always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome! But H&M is more than just fashion. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future.

Role

The account manager role is a conduit between strategic direction and day-to-day implementation. You will report into to the Account Director and manage a team of 1-3 Executives or Senior Executives. You will be responsible for looking after a workstream or region, planning and managing campaigns across but not limited to: Meta, TikTok, YouTube & Display Programmatic.

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Responsibilities

Client & Account Management

• End-to-end campaign planning and execution, ensuring we deliver excellent, best practice campaigns across Upper, Mid and Lower funnel workstreams.
• Provide strategic support and be the first point of contact for clients including workstream, business unit and regional leads
• Clear and timely communication with clients and other members of the team
• Ensure your team delivers a high standard of work across day-to-day planning, reporting, optimization, communication, billing, reconciliation and all other tasks required as part of running the account.
• Collaborate with publishers and platforms like Facebook, TikTok, YouTube & Snapchat
• Identify and investigate markets, workstreams, platforms that is underperforming and work with the Performance Director to initiate action to overturn the performance.
• Own line-by-line media planning, lift measurement and implementation

Team

• Help facilitate a strong team ethos and exhibit focused and positive team leadership.
• Monitor progression and upskill junior team members (Account Execs and Senior Execs). First point of contact and provide pastoral care for the team (concern, problem solving, etc)
• Provide support for your direct report as well as opportunities for development and learning. Have one to one career development catch ups at least once per month

We are looking for an ambitious and highly motivated Account Manager with a deep technical skill. The winning candidate can work independently on project if needed, but also enjoy working with a team collaboratively.

The H&M Global account require the Account Manager to be highly organised and possess strong communication skills to thrive in a fast pace environment. Experience across Upper, Mid, and Lower funnel campaigns would be a key requirement to succeed in this role.

Must Have

• Must currently be an account manager in a paid social team
• Experienced in planning, managing and activating large-scale brand and direct response campaigns.
• Advanced knowledge of social platforms including Meta, TikTok, Snapchat
• Ability to meet deadlines in a fast-paced environment.
• Strong leadership, communication skills and ability to engage with global & local clients.
• Be solution driven and innovative on how to drive performance for the key strategic markets.
• Be strategic in planning goals for their clients as well as being able to demonstrate handling client objectives
• Proven client management experience.
• Familiarity with the principles of common attribution models, understands the current industry challenges around measurement and can confidently articulate the limitations of third party measurement solutions.
• Strong evidence of delegation.

Will Ideally Have but not required

• Experience on a retail or e-commerce brand utilising feed-based activations
• Experience planning, managing, and activating paid social campaigns across multi-markets
• Experience with PMDs and third party data and tech providers, such as 4C, Smartly, or Sprinklr.
• Highly organised with a strong project management skills
• Prior YouTube or Display Programmatic experience

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

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