Publicis Media is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

We are built on the foundation of Trust, Talent, Transformation:

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Strategic Intelligence is Publicis Media’s market leading insight, intelligence and research capability that powers our agency brands. Our focus is on delivering strategic insight and intel for our clients that helps them gain a genuine competitive advantage in the market place. We do this through three agency specific teams that work hand in hand with strategists to help clients answer the big marketing and media questions. We organise and build products around four pillars; audience, category, media and culture. The work is varied, exciting and most importantly of strategic value to our clients.

Key Responsibilities / Accountabilities:

• Develop a good working knowledge of our proprietary research tools (to develop insights and support planners on using and applying them
• Develop direct client relationships
• Develop your primary research skills, both qualitative and quantitative, including:
  • Questionnaire design
  • Quantitative analysis
  • Moderating focus groups
  • Moderating online communities
• To determine what research and insight currently exists by the client and identify the knowledge gaps
• To collaborate with the planning team to develop the insights into the strategic idea
• Participate (and lead) in new business pitches when required

Successful Candidates will have :

•  Previous experience working in an Insight role
• An understanding of the various different data channels, including digital.
• A drive to provide innovative client solutions.
• The ability to work in collaboration with the planning team and strategists
• An understanding of the different needs and behaviours of consumer.
• Knowledge and experience with media research tools such as GWI, TGI, Telmar, social listening etc.
• Experience commissioning qual and quant research, including survey writing, moderating, writing story led presentations and undertaking project debriefs
• An ability to create a story from several different data sources.
• The ability to develop and maintain relationships across the agency as well as with clients.
• Advanced Excel skills.
• Previous Media agency experience preferred