Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Client

Primark is an international retailer that offers the fashion, beauty and homeware at the best value on the high street. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 400 stores in 13 countries across Europe and America. Adored by fashion fans and value seekers alike, Primark is currently making a major move in digital, supported by Publicis Media.

As an SEO Analyst, you will work closely with the SEO Account Director to deliver effective and holistic SEO campaigns that push the boundaries of the SEO, manage execution, and align delivery, while also educating internal teams and staff members and developing your broad digital knowledge.

Key Responsibilities

• Implement SEO strategies and tactics in line with the client's business objectives
• Manage technical and content SEO streams for the client
• Deliver data-driven insights and recommendations based on search data
• Collaborate with peers from other digital channels to define data-led campaigns
• Maintain day-to-day client relations, including email, calls, and messaging platforms
• Audit websites and landscapes, and provide recommendations for improving SEO performance
• Identify new opportunities for improving client's organic search rankings, traffic, and conversions
• Analyze the client's performance in organic search and derive relevant actions
• Work with Account Director to improve workflow within the account team and across teams
• Research new ideas, trends, and technologies within the SEO space to educate clients and the team
• Line manage and upskill account executives, lead peer-to-peer trainings and knowledge sharing

• Enterprise level SEO experience
• Ability to use Search Trends, Demographic and User Behaviour data in an owned-first strategy and effectively manage projects
• Strong understanding of measuring the impact of owned media strategies and identifying organic search opportunities
• Experience in line managing/mentoring SEO/Owned Media specialists
• Proficiency in SEO, web analytics, and search research tools, as well as Microsoft Office programs, particularly Excel and PowerPoint
• Confident and professional communication with clients and third parties

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.