Strategist Intern
- Intern
Company Description
Saatchi & Saatchi is the “Nothing is Impossible” agency, famous for fearless creativity that makes waves. We’re looking for a talented, motivated mediumweight copywriter to work on integrated campaigns for our iconic local and international brands. The candidate must have strong conceptual ability, a proven track record of creating great ideas and integrated thinking….and an ambition to push outstanding creativity on our brands.
Job Description
Responsibilities (include but are not limited to):
- Assist in the development of effective, inspiring strategies for all our clients, as well as pro-active and new business pitches.
- Directly support the broader strategy team, the strategy intern must be able to handle multiple work streams at a time and is expected to be a strong thinker and collaborator.
- A good strategist will have an almost obsessive desire to ensure their research generates accurate and effective results.
- Support the strategy team with the successful implementation of client’s strategic creative initiatives targeting appropriate audiences across multiple channels
- To use commercial and creative knowledge to translate business objectives into compelling creative briefs demonstrating entrepreneurial flair and creativity
- To collaborate effectively with other members of the agency team, including supporting the strat planners, to ensure famously effective campaigns which exceed client expectations
- Analysing existing data, market reports and trends
- Supporting with the development, management and analytics of research projects
- Working with colleagues to develop ideas for a campaign
- Working with the creative team, allowing them to create an effective and well-targeted proposition for the client
- Supporting the strategy team with reviewing creative output, prior to client review, to ensure it is aligned with the approved strategic direction and the objectives of the brief
- Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary
- Analysing campaign results
- Attending strategic briefings, and supporting the strategy team with preparing workshopping sessions with clients and/or partner agencies
- Attending internal agency briefing sessions and review sessions and giving strategic input and feedback on concepts, briefs.
Qualifications
- University degree with strong academic achievement (Strategy qualification from an advertising school such as Red and Yellow or AAA strongly preferred)
- English fluency and language skills for effective business writing, proposals and strong presentation skills
- Ability to demonstrate a good understanding of working in advertising and media across multiple channels including digital
- Good project management skills
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- Advanced computer skills including Microsoft Word, best-in-class Powerpoint, Excel, Outlook and web-based applications.
- Proficiency in Keynote and/or other presentation formats.
- Strong analytical research skills and ability to synthesise and reduce different inputs to create a well-considered and accurate representative view
- Understands commercial context of communication and need to measure and track effectiveness
- Be able to problem-solve and be resourceful to tackle even the most unusual marketing briefs
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client and/or non-marketing communication briefs
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems
- Understands impact of macro and micro economic factors on consumer attitudes and behaviour.
- Understands primary and secondary research; first-hand experience designing & commissioning surveys, focus groups and other forms of primary research
- Willing to work on alcohol brands
- Some working outside the traditional nine-to-five may be necessary occasionally.
Additional Information
Criteria for graduates
- Are recent graduate, having a degree or diploma
- Not older than 35
- Less than 2 years work experience in the relevant field
- South African citizens only