We are Zenith. We invented the media agency in 1988, and 12 years later, we were the first to put effectiveness at the heart of our work, when we became the ROI Agency. For us, ROI is about improving the fortunes of brands. All 450 of us come to work every day with the aim of leading our clients down more profitable paths.

But that is getting harder. With new channels, data sources and technologies multiplying the decisions you have to make every day, there are so many possible paths to success. At the same time, the asks of communications are bigger than ever: ‘make my brand no.1’, ‘help me become the most loved brand in the category’, ‘get me growth whilst my competitors decline.’ So we HAVE to help clients make bolder moves. We need to take them down different, braver, more profitable paths. That’s what we do.

Zenith is a distinct agency brand within Publicis Media which is part of the Publicis Groupe. Publicis Media is a brand led organisation powered by the scale and insight of the practices; Publicis Media Exchange, Publicis Media Content, Performics, Data Sciences and Commerce.

The Global Digital Business Director is a senior leadership strategic digital planning role, spanning a broad mix of clients. Current client portfolio includes:  

• Nomad Foods (60%)
• AlUla (25%)
• Edrington (15%)

Nomad Foods is Europe’s leading Frozen Food Company and one of the largest in the world. Their portfolio of leading niche brands, anchored by Birds Eye, Findus and iglo, have been serving local European markets for generations and stand for food that is great tasting, high quality and convenient. They manufacture, sell and distribute a range of branded frozen food products across 17+ European countries with the United Kingdom, Italy, Germany, Sweden and France representing our five largest markets.

Publicis Media won the business in 2016 in 10 markets across Europe - now grown to 17+. The central agency team leads the relationship out of our London Hub, coordinating with regional Publicis offices in all EMEA markets.

The Global Digital Business Director will co-lead digital and data transformation for Nomad Foods, which is an FMCG client that has a history of innovation and wants to be at the forefront of digital, data and e-commerce in the next few years.

The Global Digital Business Director will spend c. 60% of their time on this client and will be working alongside a team of very strong channel experts (SEO, Commerce, Programmatic, etc.), will report directly to the Global Client Lead, and be supported by Zenith Global’s Chief Digital Officer.

The role is a great blend of strategy and operational oversight. Nomad has robust Media Guidelines and Digital roadmaps / playbooks which get updated annually, which means we are building off a very strong foundation and not from the ground up.

The Global Digital Business Director will be driving thought leadership in the network, across 17+ markets and working alongside a very strong team. The role currently has two direct reports but is extremely well supported by a wider account management team, and channel and discipline experts.

The Global Digital Business Director will also oversee the Nomad Foods Digital Activation and Operations Hub. Search and SEO is activated within the local markets, whilst Social and Programmatic is hubbed and activated centrally. Although not directly in charge of activation, the Global Digital Business Director will need to ensure the markets and activation hub are planning and implementing based on agreed KPIs as well-defined guidelines. 

Whilst Nomad Foods is the priority account, the Global Digital Business Director will also have the opportunity to be exposed to other categories by working on AlUla (25%), a tourist destination in Saudi Arabia, who will soon launch this exotic location to a global travel market, and Edrington (15%).

Edrington is one of the most successful spirits producers in the world yet retain an independent Scottish identity and a longer-term business approach (relative to their category) which makes them a pleasure to deal with. Their brands include The Macallan, The Famous Grouse, Highland Park and The Glenrothes.

The business is headquartered in Glasgow and the company’s business model has always had social responsibility at its core. When the Robertson sisters transferred their shareholding & ownership in Edrington to the newly formed Robertson Trust in 1961, this ensured Edrington’s independence. The company donates a portion of profits to good causes chosen by staff in its overseas offices. The values of the organisation are complemented by highly rated premium brands.

Edrington is a luxury brand-building company with a strong track record of investing in both consumer marketing and the operational assets to bring those brands closer to consumers.

Responsibilities:    

This position would see you take the overall digital strategic lead and vision for your portfolio of brands.

You will own and deliver our central digital strategic vision and associated initiatives.

• You will manage the relationship with  key  digital  partners for  idea  generation,  added  value  research,  always  on  innovations  and  on-going  market  performance  monitoring.
• Develop Digital, Data & Technology Strategy roadmaps for our clients’ business agendas that drive improved human experience as well as business outcomes
• Develop hypotheses for learning agendas, develop testing frameworks in conjunction with insight, strategy and measurement leads
• Educate and lead the client on digital and data programmes to ensure the client is learning how best to use digital
• Support campaign delivery teams with insight through a technology driven measurement & reporting setup qualified with insight from the analysts in the team
• Partner with key vendors/internal stakeholders to identify opportunities for custom research, pilot/test new measurement platforms and leverage their data for planning purposes

• You will be a strong digital practitioner, with experience gained from within a media agency or digital specialist agency
• We are looking for a brilliant digital driven marketer who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders
• A strategic and big-picture thinker, grounded in digital, analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan
• Someone who can clearly, simply and convincingly articulate the role digital channels play in the marketing landscape, contextualize the value of digital for overall client business goals and explain sometimes complex thinking in simple language
• Natural curiosity and desire to help clients achieve goals
• Commercial, naturally driven and high energy to constantly rise to the challenge – accustomed to delivering commercial outcomes for the agencies
• Have managed multi- million budgets across an international scope
• You will be confident in presenting both internally and externally
• Proficiency in ad tech and marketing automation systems, including Adobe, Salesforce and Oracle
• Experience briefing a team of specialists and the ability to bridge planning and specialist execution. A brilliant operator with clear understanding of process and timing
• You are a self-starter, keen to help others develop client value from digital, visible to the wider team, inspirational yet approachable
• Previous people management experience

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

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