Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis. Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.

The Senior Content Manager for Social Media will be responsible for producing high-quality content for various social media platforms, as well as developing and executing creative concepts and campaigns for clients. This individual will work closely with cross-functional teams, including designers, account managers, and other copywriters, to ensure that content is on-brand, on-strategy, and meets client objectives.
 

Technical & Product

• Produce high-quality content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, and LinkedIn
• Translate content between English and Arabic, ensuring that the meaning and tone of the original content is preserved and effectively conveyed. 
• Stay up to date on emerging social media platforms and best practices and ensure that content is optimized for each platform.
• Collaborate with cross-functional teams to develop and execute creative concepts and campaigns, ensuring that content is on-brand and on-strategy.
• Use technical skills and knowledge of social media platforms to develop engaging and innovative content, such as animations, GIFs, and videos.
• Continuously improve technical skills and knowledge through training, research, and experimentation
• Review content created by other team members to ensure that it meets client objectives, is on-brand, and is of high quality.
• Assist team members in brainstorming sessions for content creation, bringing a deep understanding of language and the written word to convey messages.

Business Acumen & Operational Efficiency

• Ability to manage and lead teams, while guiding them in making the right decisions
• Understand client objectives and business goals and ensure that content is developed with these goals in mind.
• Collaborate with account managers and cross-functional teams to develop project timelines and budgets and ensure that content is delivered on time and within budget.
• Develop and follow processes and workflows that ensure efficient content production and distribution, minimizing waste and maximizing productivity.
• Use data and analytics to inform content decisions and optimizations, and continuously track and report on content performance.
• Continuously seek out opportunities to improve operational efficiency and drive cost savings without sacrificing quality.

Innovative & Analytical Mindset

• Develop and execute creative concepts and campaigns that engage and resonate with the target audience
• Use analysis and logical reasoning to develop content strategies that align with client objectives and business goals
• Continuously seek out new ideas and approaches to content creation, and encourage experimentation and iteration within the team
• Use data and analytics to inform content decisions and optimizations, and continuously track and report on content performance
• Collaborate with cross-functional teams to develop and execute integrated campaigns that drive business results

People & Leadership

• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers. 
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Able to provide constructive feedback to others in a timely manner.
• Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
• Empowers individuals to solve problems with full support when needed.
• Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
• Proactively and continuously work towards improving effective team working and collaboration.
• Able to handle complex messages and is able to convey issues to facilitate others' understanding. 
• Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
• Capable of creating opportunities for others to grow and demonstrate their learning agility.
• Drives a culture of trust with peers, clients and other stakeholders.

Self

• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
• Able to set high impact objectives and goes above and beyond to exceed performance.
• Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity, transparency and humbleness.
• Showcases resilience and maintains drive and a positive outlook when faced with challenges.
• Actively listens and is receptive to others' feedback on performance.
• Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned.
• An early identifier of change, able to proactively develop and share plans to seize opportunities.
• Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
• Able to listen to other people in a way that they feel understood, and is respectful of others.
• Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

Education and Experience Required

• Bachelor's degree in a relevant field, such as advertising, marketing, journalism or communications

• 7+ years of experience in copywriting and content creation for social media, with a strong portfolio of work 

• Proficiency in English and Arabic with excellent writing and communication skills 

• In-depth knowledge of social media platforms, best practices, and emerging trends

• Strong project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work on time and within budget

• Strong analytical and problem-solving skills, with the ability to use data to inform content decisions and optimizations

• Experience working in a collaborative, cross-functional team environment, with the ability to build strong relationships and work effectively with team members from various disciplines