FKA applies the ‘formerly known’ to an industry and way of working that needs to be reinvented. Working at the pace of culture, we create modern brand experiences for those that are poised to make their boldest moves yet. Our integrated Social + CRM approach is the accelerant that blends culture with consumer connectivity, closing the gap to build loyal followings. FKA’s proprietary loyalty/relationship index fuels clients with insights about their consumers, sharing the “why,” and not only the "what.”
 
With nearly half of the FKA staff consisting of people of color—and founded and led by women—we represent today’s customer, not just from a plethora of research and data but by personal experiences. FKA partners with brands like Verizon, Pop-Tarts, MAC, Audi, Taco Bell, JIF, MeowMix, and others who are ready to simplify the chaos and imagine what’s next.

We are looking for a Strategist who is adept in CRM marketing with the ability to lead internal and external strategy discussions. This role will manage different brands in the same industry- the ability to manage nuances for each brand while finding synergies across the category will bring success in the role.

Account Stewardship

• Lead strategic & program recommendation conversations with the client.
• Provide oversight on day-to-day strategy needs.
• Partner with both Account and Creative teams to ensure excellence of work.
• Work closely with Data to identify new testing opportunities.
• Collaborate with manager in the development of incremental opportunities.
• Defend strategic direction or work as needed.
• Provide strategic oversight on creative development.

Program Responsibilities

• Develop program creative briefs for CRM channels.
• Identify additional cross channel channels messaging opportunities.
• Have an understanding of testing ideas.

Thought Leadership

• Conduct industry & channel research to find new ways in.
• Create and maintain industry competitive analysis reports.
• Develop annual best practices reports for internal and external teams.

• 3+ years of experience at an agency or within an advertising or marketing environment.
• CRM or digital marketing strategy experience.
• Telecom and/or tech brand experience especially is a plus. 
• A self-starter who is competent in independent settings and manage multiple priorities in a fast-moving environment. 
• Excellent written and oral communication skills.

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Formerly Known As is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $64,500- $101,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.