Associate Director, Content Strategy and Partnerships
- Full-time
Company Description
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
Job Description
As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge campaigns. Furthermore, you will utilize your knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.
Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.
This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.
Role Objectives:
Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of the consumer
Work with Experience Planners to extend creative ideas through additional content leveraging JBP and preferred partnerships
Establish content best practice in service of increasing advertising effectiveness
Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan
Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator)
In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals
In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose
Work with Influencers or Media Publishers to produce branded content
Qualifications
Bachelor’s Degree in Marketing, Advertisement or related field
5+ years of directly related experience
Previous experience with digital media and content strategy
Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style
Willingness to learn and create solutions that challenge the status quo
Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions
Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
Additional Information
All your information will be kept confidential according to EEO guidelines.