Media Planner (Paid Social)

  • Full-time

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Paid Social Media Planner is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Social Media Planner must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers
and partner agencies. This position does not include content development, community management or copy development.

Key Responsibilities:
• Assist in overarching paid social media strategy development for top tier clients.
• Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
• Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
• Manage social campaign budgets, including media authorizations and management of billing reconciliation process
• Interact daily and maintain rapport with digital media publishers and clients
• Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Other responsibilities as assigned

Qualifications

• Must be a self-starter, with strong media agency planning and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Strong time-management and organizational skills
• Strong written and verbal communication skills with the ability to present to peers and clients. Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving
responsibilities and last-minute changes, while working at a fast pace for a high-volume client


Requirements:
• Experience with social platform campaign management (2-3 social platforms) and ad serving technology (i.e. DCM, DV360, etc.)
• 1 - 3 years experience in media, advertising, or related field
• Light experience with planning tools: Nielsen, comScore, MRI, MediaTools
• Experience analyzing data and market research
• Experience with basic accounting/media math principles; basic statistical analysis] experience is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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