Account Director- Burger King

  • Full-time

Company Description

Different has the power to expand the limits of what’s possible. That’s why at Conill, Different Rules.

Conill is among the largest cultural marketing companies in the U.S., built on our heritage as the nation’s first Latino agency founded in 1968. We use our understanding of culture and identity to create experiences that inspire and motivate brand preference for our partners.

We are all about igniting the power of cultural revelations to create unbreakable bonds between people and brands. We prove nothing is impossible every day and have fun doing it. If you are an ideas person, think outside the box, are willing to be different, are high energy and have a great team-oriented attitude, then we would love to chat with you.

Job Description

We are looking for an integrated Account Director to lead a newly acquired client.  A Conill Account person is a natural born leader, possessing high energy, curiosity, and a strong collaborative spirit. Our Account leads are critical to the pulse and success of the agency.  They drive our agency positioning, growth, and development. We seek talent that is collaborative, enthusiastic and innovative - experts in client servicing, people management and who are personally motivated in helping shape and evolve the brands with whom we partner. You must be an architect of great work and believe in the power of creativity.  This role requires someone who is extremely resourceful, a self-starter, with excellent people skills. Able to ignite new connections, build them, and work through an intricate web of both client and agency teams. 
 

Our ideal candidate will be a champion of:

  1. Culture. Looking for solid understanding and love of multicultural marketing, especially African American and Hispanic audiences in the most ‘current’ sense.
  2. Identify Differentiating Insights. Ability to work with Strategic Planners to pull out the latest trends and consumer behaviors and work with cross agency teams to activate and connect with customer segments in the most authentic way.
  3. Content/Activation Marketing.  Well versed in leading and executing tentpole, experiential, and digital/social programs.  Understands how to work with integrated teams, networks/publishers, to bring agency ideas to life in third party programs (i.e., music properties, sporting events). This requires strong command of digital/social landscape, onsite activations, and collaborations with influencers/creators to bridge online and on-site worlds.
  4. QSR category knowledge and experience in the African American market are a BIG plus.

 

Reports to

VP, Management Director

 

Location & Commitments

  • Ideal location for position is our Dallas office with Los Angeles as a consideration. Will also consider residing in Miami understanding that main client is located there.
  • Travel is required for this position (frequency is TBD).

 

Education

Bachelor’s degree is required 

Responsibilities

  • Bring your start up mentality! Responsible for initiating, managing, and fostering relationships with clients and all agency teams ground up.
  • Drive work on integrated cross agency model with poise and influential ability, keeping a keen eye on what’s best for multicultural and the brand. 
  • Assists in setting the direction for the account by leading creation of strategic and tactical business plans that outline how the team will achieve its objectives. Develops action plan on all aspects of scoped work – from planning business goals to managing creative delivery to analyzing campaign results.
  • Takes a leadership role in creating an environment that encourages the pursuit of big ideas. Knows how to diplomatically push creative while keeping a pulse on where boundaries lay. Guides the development of a sell-in strategy in partnership with Strategy and Creative teams, lays the right groundwork for the client, and protects the big idea once sold. 
  • Production experience is a must across channels (original/ground up and adaptation): broadcast, digital, social, print, OOH, tentpole activation, etc.  This work won’t be done in a silo, rather, in strong collaboration with internal and external teams. 
  • Build and manage budgets and proper scopes based on workload and client priorities.
  • Elevate and execute paid/owned/earned content in a strategic and thoughtful manner.
  • Collaborate with media agency and client to set achievable and measurable goals.
  • Must be comfortable with data and is able to dig into it to tell the best narrative, ask the right probing questions, etc. 
  • Operational excellence is key – can look ahead, plan, and stay ahead with the ability to pull in the right people at the right time being mindful of resource.

Qualifications

  • Strong leadership skills are necessary to drive the right ‘culture’ vision for our client.
  • Entrepreneurial spirit who actively seeks opportunities and knows how to develop/implement a plan to achieve vision.
  • Comfortable conducting business at any level (C-suite to any level of a working team) to manage, guide and influence clients in the direction that is best for the brand.
  • Inspirational leader who encourages excellence in team and others.
  • Pay attention to verbal and nonverbal cues to understand and anticipate where staff members are emotionally.
  • Strong communications skills: Presentation, Written, and Listening.
  • Extremely well organized and works efficiently.
  • Strong attention to detail.
  • Ability to handle pressure and challenging situations.
  • Bright, energetic, collaborative, goal-driven personality.
  • Bilingual a plus.

 

Qualifications

  • 7+ years of progressive experience in Hispanic and/or African American segments
  • Production experience required
  • 5-7 years experience managing cross integrated teams
  • Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines
  • Digitally fluent, with an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clients
  • Proficiency with Google Docs, Word, PowerPoint, Excel
  • Adobe Creative Suite skills are highly desirable

Additional Information

And for all your hard work we offer:

  • Unlimited Vacation time
  • Medical, Dental, Vision
  • FSA and HSA
  • Life Insurance
  • 401k
  • Health and Wellness Programs/Benefits
  • On-site Gym
  • Education Reimbursement program
  • Professional development opportunities
  • Parental Leave
  • Fun events throughout the month
  • And so much more!

All your information will be kept confidential according to EEO guidelines.

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