“If you can dream it, you can do it”
- Walt Disney
Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:
    Disney+
    Studios
    Media networks
    Disneyland Parks and Walt Disney World 
The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business. 
Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business. 
We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us. 
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.
 

Publicis Media is now looking for a new Senior Audience Executive to work on one of our latest and most exciting clients. This is an opportunity to work on a global disruptive brand, a real “people business” and be part of a team leading the change and driving businesses into the future.

Operationally, the Senior Audience Executive will:

1) engage with specialist technologies responsible for the capture and storage of online audiences

2) actively manage and cultivate 1st and 2nd party audience inventories

3) ensure their maximal and optimal usage in online media campaigns:

This role requires the ability to seamlessly support the Publicis Imagine team with data-enabled solutions and services.

Some of the responsibilities of this role are:

• Hands-on management of audience inventories as they exist in various technologies (Oracle Bluekai DMP, Google Marketing Platform, The Trade Desk, Media Math, and other rising platforms)

• Onboard PI markets through training and ongoing support, which includes publishing  audience catalogues to PI and client-side customers.

• Active monitoring for opportunities to capture new audiences, such as during flights of new EMEA campaigns (impressions, clicks, VTR50%) and during reconstructions/launches of web properties

•  Collate and organise PCAs into a coherent narrative arc, serving as a recommendation for how to improve future ways of working

• Formulate new audience playbooks where operational efficiency can be had, and evolve existing playbooks where adjustments are needed

• Refine then publish raw DV360 reports to the Datorama dashboard on a fiscal quarterly basis

•  Assist in the media exposure from TWDC campaigns. QA integration of various ad tech systems and conduct follow-on audience sizing and match rates tests.

To be successful in this role you will need:

· Have experience in one of these fields: programmatic activation, site tagging, management of a DMP, website or app analytics.

· To have worked in a role that requires hands-on usage (practical operation and implementation) of advertising technologies or marketing technologies.

· To be experienced in managing and fine-tuning work processes between a regional hub and a network of markets.

· Possess an engaging personality and can successfully interact with senior/executive level client contacts.

· Self-motived and confidence in delivering work to a senior audience.

· Have experience with articulating complex technical content to large groups in a coherent, accessible, and inspiring way.

· Have the ability to grow client relationships through new strategies and innovative ideas.

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.