Octopus Group is an award-winning B2B marketing agency based in Chancery Lane, London. B2B technology is our big passion. We take a different approach to B2B and technology marketing, built on the understanding that brands thrive when awareness and sales work together.  Our guiding Brand to Sales™ philosophy, which is about helping our clients link brand reputation to commercial sales success, quickly brings together multiple expert-led disciplines to get B2B CMOs achieving their goals; building pipeline and brand all at once.  And it works.  In 2019 Octopus won the Grand Prix in the B2B Marketing Awards, Drum B2B Awards and 3 PR Week Awards for its work and regularly features as an industry Best Place to Work. 
 
In February 2021, Octopus joined Publicis Groupe UK to be their B2B centre of excellence, bringing our strategic, creative and commercial acumen to international clients, joining a community of 5,000 people working across 25 agencies.  Publicis Groupe believe in “Viva la Difference” which translates to celebrating the uniqueness of their agencies, while working together to get the best results for clients.  
 
Recently awarded Campaign’s Best Place to Work for 2022, Octopus Group has a unique family feel where energy, enthusiasm, teamwork and a hunger to succeed are all mixed with a common purpose and a big safety net.  Octopus Group is a special place to work and we spend lots of time and energy on keeping it that way.
 

We’re looking for an Account Director to join our award winning PR team and take on a great portfolio of B2B accounts covering HR tech and data (with a focus across financial crime and sustainability).  You’ll be responsible for setting client strategy, driving exceptional results and inspiring your team of two (account manager and account executive). As a fully integrated agency, you'll also have the opportunity to work with multiple teams across Octopus Group and be responsible for generating award-winning campaigns for your clients.

Some of your key responsibilities will include:

Key responsibilities:

• Develop effective creative PR strategies and plans to achieve client goals and implement these effectively with your team
• Manage a two-person account team, taking overall responsibility for account success, developing strategy alongside the senior team, while ensuring that programmes and objectives are met
• Own client planning, monitoring, and reporting across portfolio and ensure team performance is consistently optimised to achieve the desired results
• Become well versed in client offerings and industries in order to confidently consult and advice clients to achieve success
• Maintain knowledge of trends and news in the B2B and technology space on a regular basis and provide information to the team during meetings
• Building strong relationships with clients and identify opportunities to maximise exposure for their brand
• Build and maintain strong media relationships with strategically important journalists and be responsible for generating and delivering stand out and national media coverage
• Create creative and effective PR, social and integrated campaigns to achieve client goals
• Confidently create angles for features, events, opinions and surveys on behalf of clients, including media liaison and editorial pitching
• Ensure all projects run to deadline and budget through confident planning and resource management
• Manage and oversee high-quality measurement, evaluation and reporting of results to clients
• Take on team line management and be responsible for guiding and supporting team development
• Support commercial management of a portfolio with senior team, including revenue targets, and managing team resources
• Support new business opportunities, including pitches
• Develop and drive client growth plans in partnership with client directors

• Extensive experience in a PR focused role with some experience working across B2B brands, ideally within an agency environment
• Excellent written communication – being an experienced copywriter and enthusiastic storyteller, able to turn your hand to press releases, website copy, email newsletters and award entries – all with excellent spelling and grammar
• Proven experience in running B2B PR campaigns and projects
• Understanding of multiple PR strategies beyond media coverage

• Strategic mindset – with focus on outcomes over output
• A clear interest in B2B technology and a proven ability to understand, simplify and communicate complex ideas
• Professional approach to client relationship management and confidence in liaising with key stakeholders

Diversity and inclusion is a core part of who we are at Octopus Group. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.


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