We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

As Digital PR Associate Director, your role will be to execute the overall content marketing strategy for our clients, with a focus on generating high quality backlinks and digital coverage for our clients. You’ll be part of a fast-paced team working alongside our in-house technical SEO experts and the rest of the Content Marketing team on a range of exciting clients.

Your day-to-day tasks will be varied, including tasks such as overseeing outreach for enterprise size clients, working alongside specialists to create incredible campaigns that deliver results and impact. You’ll execute best in class planning and delivery for our clients, to ensure all SEO content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi-market outreach campaigns before, with a strong focus on generating backlinks.

Key Responsibilities:

• Strategize, coordinate, build, execute, monitor, report, and analyse link building campaigns for our clients
• Work with the content team to create link-worthy content
• To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
• Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
• Manage client communications related to outreach
• Deliver training for more junior members of the team

Our ideal candidate has:

• Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles
• Proven track record of building links for a range of niches
• Experience with link building tools
• Good understanding of the digital content ecosystem
• Excellent project management and time management
• Strong verbal communication skills and must be comfortable communicating with clients
• High attention to detail and good project management skills to meet deadlines

What You Will Get:

• Private Healthcare for you and your family
• Work Your World for up to 6 weeks a year
• A very rich Family Friendly policy
• Birthday Day Off
• Season Ticket Loan
• Work From Home Allowance
• Flexible working
• Volunteering Leave
• Generous Pension
• Income Protection Plan
• Summer Fridays

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.