Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change health outcomes in the hands of patients, healthcare professionals, carers, and payers, we help health brands create value across today’s connected health ecosystem. To do this, we start with a generous, behaviour-driven ideal then work in lean, agile and iterative ways to turn the ideal into action.

We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems and disrupt traditional markets.

As part of Publicis Health, our small-but-mighty team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and other sister agencies in London, Windsor and around the world. Learn more about DH at www.digitashealth.com. 

We are seeking a Senior Strategist, Engagement Strategy to join our team and play a key role in delivering our vision of digital-first work that is both highly creative and data-driven. In this role, you will advocate for a people-powered, customer-focused approach and lead projects with existing and potential clients.

Key Responsibilities:

• Lead projects with the support of agency Strategy Directors, helping clients plan and deliver connected experiences that flex across paid, owned and earned channels
• Gather insights and use those to shape people-powered strategies on a range of platforms and channels including email, CRM, web, and social (paid and owned)
• Help clients on their change journeys, by shaping test-and-learn pilots that gather data and insights, as well as running workshops building transformation strategies
• Work across the Publicis Health and Publicis Groupe UK networks to build relationships with data-driven strategy experts and resource with whom we can partner to deliver
• Unpack complex business challenges, discern insights, and shape plans that drive business results
• Design engagement strategies that continue to build data-driven learning and insight
• Confidently help brands and businesses design engagement programmes which flex across digital and face-to-face channels
• Run workshops and brainstorms to develop both strategic deliverables and creative ideas
• Create clarity for creative teams and clients in how to deliver compelling content and conversation people need, even in the most complex environments
• Define the strategy across the range of digital touchpoints, channels and platforms leveraged by the pharmaceutical industry with expert knowledge in a few across the range of paid/owned/earned channels: social media, paid media, email/CRM, SFMC, Veeva, web, mobile, SEO, SEM

Essential Skills and Experience:

• Experience developing CRM strategies with data-driven segments, personalised journeys, test-&-learn calendars, and marketing automation
• Experience with data and measurement strategy including defining strategic and tactical KPIs, developing reporting calendars, and outlining tagging requirements to execute on measurement and reporting plans
• Experience providing strategic input into analytical modelling exercises, partnering with statisticians for delivery, and drawing insights from the results
• Familiarity with marketing tech stacks and the role of MDM, CDP, preference management, DAM, CMS, CRM, web analytics, automated reporting, etc.
• Experience with modular content strategy and experience planning
• Experienced in insight analysis across a wide range of inputs: secondary research, social analytics, primary research, digital channel engagement data, including good skills in Excel (analytics data, performance reports, etc.)
• Proven experience in workshop facilitation
• Exceptional PPT communication and presentation skills
• Experience leading and delivering client projects independently, with minimal oversight
• Interest in working in healthcare, and curiosity about industry-specific challenges and opportunities

Desired/Nice-to-Have Skills & Experience:

• Global healthcare experience with specific focus on professional
• Paid social experience (strategy definition, targeting strategy, performance reporting)
• Change management experience, working with organizations in setting global-to-local delivery models
• Brand communications strategy experience
• Experience partnering with creative teams on modular content creation and delivery

As a Senior Strategist, Engagement Strategy, you will have the opportunity to contribute to the agency culture by sharing trends and potential opportunities to upskill on strategic topics. If you are an experienced engagement strategist with a passion for data-driven strategies and omnichannel strategy, we encourage you to apply for this exciting opportunity.

An inclusive workplace

The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.

Recruitment

·       Diversity & Inclusion management

·       Mandatory unconscious bias training

·       Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture

·       Support communities for women, LGBTQ+, BAME, Disabled employees and their allies

·       A wellbeing programme which includes free HeadSpace membership.

Future

·       CSR is central to our ethos and work moving forwards

Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.