Digital Strategy Manager

  • Full-time

Company Description

APEX is the value-based solutions division of Publicis Media. We are a distinct and next-generation global trading entity which identifies new ways to deliver value to clients. Our innovative offerings via direct partnerships, principal investments and trade allow clients of all sizes to have custom solutions that best fit their business needs.

In today's fragmented and dynamic media world, new opportunities have arisen to offer clients significant opportunities to derive additional or exceptional value whilst also helping to drive our Publicis business forward.

We are a division in growth mode, actively investing in our talent, product, solutions and process.

Job Description

This opportunity is perfect for you if you've had a background in programmatic trading or media planning and are looking to take your career to the next level, advising and putting programmatic into action with Tier 1 clients.

As the Digital Strategy Manager at APEX, you will be responsible for supporting the overall growth of APEX's programmatic offering through crafting and coordinating strategic programmatic recommendations for Publicis clients to achieve and surpass client business objectives.  Three key pillars of the role are Media PlanningProgrammatic Strategy and Account Management.

  • Programmatic Planning - you will work closely with the Client teams on your accounts as well as the Trading and Account Management teams
  • Respond to RFP/RFI requests across various online programmatic channels including Display, Online Video, Audio, DOOH and YouTube
  • Build creative and outcomes-driven programmatic proposals, inclusive of in-depth targeting and audience strategies for advertisers across all verticals
  • Coordinate with APEX in-house programmatic trading team to vet proposed solutions and rates across all relevant campaign opportunities
  • Manage and track all campaign opportunities within SalesForce and support Operations with financial tracking/reporting
  • Contribute to product positioning and sales marketing materials, including the development of Apex case studies to showcase successes to our partners

Qualifications

  • ​​​​​​Programmatic planning and forecasting experience across programmatic display, online video, DOOH, Audio and YouTube.
  • Working knowledge of audience forecasting and reporting tools as well as DSP audience insight tools available in the marketplace
  • Working knowledge and understanding of capabilities of key DSPs including DV360, TTD, Verizon and Amazon
  • Able to produce programmatic media plans & supporting rationale documents that demonstrate a high level of expertise and programmatic innovation
  • Exceptional written and presentation skills with advanced proficiency in Microsoft PowerPoint and Excel.
  • Ability to thrive in a fast-paced environment and can complete tasks promptly, and accurately

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classic benefits - Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave
  • FLEXIBLE WORKING & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment 

Full details of our benefits will be shared when you join us!

We are committed to providing reasonable adjustments for employees and for candidates in our application process.  If you need assistance or a reasonable adjustment please contact your dedicated Talent Acquisition Partner.

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