There hasn’t been a better or as exciting a time to work in commerce.

Commerce is full of innovation and with the pace that the retailer landscape is evolving and the emergence of new routes to market, this is indeed an incredibly exciting time to be working in commerce. All brands have different challenges in this space depending on their distribution models, internal structure or consumer behaviours.  The advent of Covid-19 has further accelerated the pace of change and our clients are coming to us needing support to adjust their businesses to a more digitally driven commerce environment.  Our role in the Publicis Commerce practice is to help brands navigate this complexity and provide incredible consumer experiences that drive proven commercial growth.

There is significant focus within Publicis Groupe to develop a strong global commerce proposition which we can be taken to both existing and new clients. There are pockets of commerce expertise with the Groupe already and there are also new capabilities that we are developing, new technology that we are building and new acquisitions that we are making – all in service of strengthening our offering and building a market leading proposition.

Publicis Commerce was launched 4 years ago as a branded wrapper to deliver the our strongest commerce talent, tech and partnerships in each market. We are focussed on building commerce products and solutions that drive clear business outcomes for our clients and can easily be scaled across the business.

There is also significant momentum in the business at the moment having acquired the Retail Media Platform Citrus Ad and the e-retail analytics platform Profitero. This is an incredibly exciting time to be working in commerce and we believe we are on route to establishing a genuinely market leading offering and we are always looking for interesting people to come and join us on our journey.

This role has been created to perform two very specific but complimentary roles:

Digital Retail Data Strategy Lead (Consumer Electronics Client)

With indirect retail channels accounting for the vast majority of our clients sales across all their categories, getting digital retail right is critical but it is certainly not easy. All of the different online retailers that Samsung work with report in different ways and the formats are often not compatible or the data needs to be modelled up for a consistent view.

Internally within our client’s organisation it’s always a challenge to surface data at the relevant planning moments and the majority of time spent within the business looking at data is retrospective rather than forward looking (predictive). There is a real need to connect both 1st party data and relevant 3rd party data and provide meaningful insight and actionable commentary.

The key areas of responsibility are:

-        Responsible for the development of our retailer.com reporting strategy and roadmap

-        Supporting divisions with weekly/monthly/quarterly trading rhythms

-        Identify any missing data gaps and identify suitable partner’s or third party data sources.

-        Helping to develop our digital media and investment forecasting approach across multiple categories

-        Work with analytics teams to improve the reporting templates and dashboards.

-        Provide insight from current reports as well as providing ad-hoc analysis where required.

Head of Insights + Analytics (Publicis Commerce)

We have integrated our existing e-retail analytics platform ‘Commerce Intelligence’ with our new acquisition Profitero (now referred to as Profitero 2.0). This now gives us scale and signals to the market that we are placing a significant bet on e-retail.

Too many times agencies sell tech for the sake of tech and we need to change the narrative. We help clients solve commercial problems and our e-retail analytics platform (potentially alongside other data sources) will help us understand which levers we need to pull to help drives sales for our clients across e-retail.

This is a key role to help scale the use of this platform across the organisation, helping to provide actionable insight that can help drive adoption of wider e-retail services (retail media, e-content, consulting, SEO, dynamic creative) we can provide as a business. This role will also help ‘dimistyfy’ the world of analytics across the business and driver greater adoption of smart, simple data driven marketing.

The key areas of responsibility are:

-        Contribute to e-retail sales strategy and category level prospecting across the business

-        Support senior team members with insight and analytics to help accelerate client sales cycles.

-        Work closely with the global commerce practice and DEG team on product development.

-        Be a key player in the UK data strategy community that are tasked with driving growth across the Groupe.

-        Managing two directors who will manage e-retail analytics.

- Senior level experience of working in a data or analytics role in a brand, agency or retailer.

- Direct experience of working with retailer data is a significant plus but not a must.

- Clear operational experience of working with, forecasting and modelling disparate and complicated data sets.

- Proven experience of using data to drive change within or align big organisations.

- Direct experience of working in the commerce space in some capacity, ideally within e-retail.

- Strong understanding of the 3rd party data suppliers in the e-retail analytics space.

- Demonstrable thought leadership around demystifying the perceived complexity around data.

Behaviours:

-Self-starter who is comfortable with ambiguity and does not need their hand held.

-Commercial driven marketer who is highly numerate and not afraid to question.

-Relationship builder who is able to gain trust, support and respect from others.

-Great operator who is able to get stuff done and manage multiple stakeholders and solution focused.

-Strong communicator who is able to easily explain potentially complex topics.

-Strategic thinker who is curious and confident to join in and at times lead the discussion.

This is an incredible opportunity to be part of the team that helps build out a new practice within Publicis Groupe with great personal development opportunities. It will undoubtedly be demanding (always) and frustrating (at times) given the complexity involved but we believe this is out weighed by the opportunity. This is one of the largest strategic priorities for the business this year and is certainly at the forefront of the current change within our industry.