Publicis LEON is a bespoke 120 person strong, Publicis Media agency proposition for Haleon the newly launched rebrand of GSK Consumer Health, looking after flagship household health care brands such as Sensodyne, Voltaren, Panadol, Aquafresh and many more. This role sits within the strategy team delivering for the Global Marketing department for Haleon.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Sitting within the Publicis LEON London Hub, you will be a core member of our strategy/client team, working directly with the Global Category client team on their Oral Health brands. This includes the market leaders Sensodyne, Pronamel, Polident and parodontax/Corsodyl.

You will be the key day-to-day contact for your brands and be the driving force in the development and landing of their global strategies, supported by a Strategy Manager and Strategy execs.

You will play a front-line role in building and shaping the application of data and strategic excellence across all that we do: delivering our Experience Planning process, building audience understanding, shaping strategic innovation and communication strategies, while also driving the relationship with your clients and their partner agencies.

You will be responsible for leading the development of these strategies with the guiding support of the Global Strategy Lead.

Haleon have undergone significant evolution under the new brand launch and to continue with their rapid growth they must make deeper, more persuasive, more emotional connections with consumers.

The Global Category Strategy Associate Director will play an essential role in this journey by overseeing the development of market leading connections strategies and ensuring we operate at the leading edge of strategic media thinking and practice. Consequently, we are seeking candidates with drive, passion, energy, and emotional intelligence to drive change.

Key Responsibilities

• You will report into Global Strategy Lead and be responsible for the development and deployment of global brand strategies on a day-to-day basis for your respective brands.
• You will collaborate regularly with Publicis teams based in Haleon core markets to gain knowledge and best practice tactics that will feed into global brand strategies.
• You will orchestrate collaboration with creative agencies to help develop cut through communications and delivering our annual client scope of work and thought leadership programme.

Talent Capability

• You are an experienced strategic planner with a track record of developing insight driven, data fuelled communication solutions and strategies.
• You are someone who is prepared to ‘lean in’ to help a client embrace change with solid expertise in media planning spanning on and offline.
• You are strategic thinker, influencing clients and local markets alike to think differently in order to drive brand growth.
• You can inspire and motivate both your colleagues, client, and creative partners.
• You are a natural communicator who gets excited when sharing your thoughts, is firm in their marketing and media principles, and a clear orator able to make even a complex principle or strategy come across simply.
• You are confident, persuasive, collaborative and opinionated.
• You are comfortable leading conversation in a crowded room/ zoom call, who is also respective of others views to strengthen your own.
• You are a diplomat who can be assertive and authoritative to drive positive results internally with your colleagues, and externally with clients and other agency partners.
• You are driven by happy clients.

What You Will Get:

Private Healthcare for you and your family
Work Your World for up to 6 weeks a year
A very rich Family Friendly policy
Birthday Day Off
Season Ticket Loan
Work From Home Allowance
Flexible working
Volunteering Leave
Generous Pension

As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.