Publicis LEON is a bespoke 120 person strong, Publicis Media agency proposition for Haleon the newly launched rebrand of GSK Consumer Health, looking after flagship household health care brands such as Sensodyne, Voltaren, Panadol, Aquafresh and many more. This role sits within the strategy team delivering for the Global Marketing department for Haleon.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Haleon have undergone significant evolution under the new brand launch and to continue with their rapid growth  - in terms of media / investment it means a conscious shift from efficiency and media rate obsessions to effectiveness, quality of inventory and responsible, transparent and ethical media investment.

As a result of this there’s a need for a new role to support these ambitions and drive required change at pace with consistency – across all channels & business units (BU) / markets.

This is a senior level role, part of the Investment Pillar / Team within the Global Leon Investment Team. This role will need to work with all of the 92 countries (14 BUs) to re-balance the media mix, media quality, and media creative opportunities to drive the value of more effective inventory. It will involve inspiring local markets to test new media opportunities creatively and efficiently.

The Investment Pillar sits alongside the Account Management Pillar (Local Market / BU Activation & Support), Strategy Pillar (Overall Media Strategy and individual Brands strategy), Measurement & Learning Pillar (data, reporting, Test & Learn, Capability). All working closely together to deliver a holistic & integrated media output to Heleon Global & BUs.

Key Responsibilities    

The role requires a candidate who can lead & outline (investment) strategy as well as successfully guide local markets in adoption of new strategies.

The key areas of focus are:

1. Managing the roll out and adoption of newly defined investment-effectiveness KPIs across all media channels (i.e. implementing Haleon’s new Value Methodology – defined by Leon, Haleon and a 3rd party consultancy). This will involve working with both Haleon teams and auditors
   1. TV – Manage global discussions on KPIs. Support local markets in achieving the KPIs
   2. Digital – work with global digital team, and markets to define the effective and efficient ways of managing investment
   3. All other media /sponsorship/media creativity – Inspire and transform current investment practices to more innovative and impactful implementation strategy with the local markets
2. Thought leadership and innovative value measurement– Proactively share industry possibilities and opportunities for newer media, or new measurement of effectiveness for existing media
3. Support Haleon’s ambition of accelerating  Responsible Investment (TV specifically) – working closely with the workstream owner, bringing channel specific expertise to support local markets in their ability to deliver on responsible investment goals, closely aligned with effectiveness KPIs.

Beyond the two objectives above we are looking for someone who works in an integrated and collaborative manner with the global leadership team across media strategy, category, measurement, account management, digital commerce, and investment best practice COE. And looking at transparent growth and revenue opportunities.

There will be one Manger reporting directly into this role and proactively supporting on these goals. In addition to the Manager there will be 2 regional TV trading leads working closely with you to support & manage local level trading conversations about performance & commitments.

As these workstreams are closely linked to the overall Haleon media effectiveness goals the wider Leon team will be regularly engaged in these also, inclusive of the Head of Investment who will oversee the overall strategic direction.

The successful candidate will need to be well connected to PMX leadership in each market where appropriate ensuring strategies are in line with each markets trading deals. The candidate will work closely with the PMX Global PMX team to fully immerse in the wide range of product sets which will help the client navigate trading head winds such as media inflation while building solutions to go beyond efficiency into effectiveness across all media.

In addition it’s imperative that regular communication between central  PMX and the candidate occurs to ensure Publicis Leon have the tools, products and knowledge capabilities to drive innovation at scale.   The direct reporting line will be to the Global Head of Investment of Publicis Leon, with a dotted line to EMEA PMX Leadership.

Deliverables

• Successful landing the new effectiveness practices in all relevant markets (inclusive of relevant supporting materials / capability sessions)
• Adoption of new methodologies in all relevant markets & delivering on target (keeping open dialogue with markets in embedding the new practices)
• Delivering clear roadmap and goals for Investment shifts in identified /  relevant markets
• Driving  and / or participating in new trends POVs (e.g. introcuding channels that are new to Haleon’s media mix)

Talent Capability

• TV trading & Auditing experience
• Strategic thinker with strong business acumen
• Experience in working with auditors
• Natural integrator & collaborator
• Strong client leaderships skills, being able to influence senior Haleon stakeholders (including Procurement)
• Resourceful in arriving at ‘out of box’ solutions
• Passionate about driving new strategies and change (within the Leon teams)
• Being proactive, driven & self-motivated – working alone as well as part of a team
• Anticipate & pre-empt issues, work fast to resolve effectively  
• Able to delegate effectively – down & up and across peers

Experience Required

• Media agency experience and experience in cross media trading/value management
• Ovearll strong media knowledge – from trading, buying, optimising, auditing across both TV & digital (and ideally other offline channels)
• TV (& digital) auditing familiarity – managing auditors & clients, understanding the process, interpreting results, and implementing post audit recommendations / improvements
• CPG / FMCG account experience is preferable

What You Will Get:

Free Private Healthcare for you and your family
Work Your World for up to 6 weeks a year
A very rich Family Friendly policy
Birthday Day Off
Season Ticket Loan
Work From Home Allowance
Flexible working
Volunteering Leave
Generous Pension

As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.