Senior Analyst, Paid Search (SEM)
- Full-time
Company Description
Company Description:
Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).
We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.
We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.
We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.
Job Description
Job Description:
The Paid Search Senior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients’ business and applies their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.
The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.
Role Objectives:
- Gather and analyze keyword research necessary to build a new campaign
- Responsible for gathering necessary data for plan development
- Group keywords into ad groups and develop relevant ad copy and extensions
- Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
- Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan into search engines
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Proactively advocate for campaign adjustments based on performance trends
- Active monitoring and management of performance and competitive landscape
- Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
- Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
- Active participation in client status and reporting calls, including presentation of reporting
- Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
- Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
- Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
- Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
- Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions
- Develop strong working relationship with client teams and partner agencies
- Establish professional, productive rapport with sales representatives/media vendors
- Successful completion of training programs and requisite certifications
- Build paid search strategies across Bing, Oath, and Google
- Monitor and optimize paid search performance to meet business objectives
Qualifications
Qualifications:
• 1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc.
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel
Technology Systems Utilized:
• Microsoft Excel, Word, PowerPoint
• Search Ads 360/DoubleClick for Search Experience
• Google Trends, Google Auction Insights
Budget Responsibility:
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Search Ads 360/DoubleClick for Search Experience
Additional Information
All your information will be kept confidential according to EEO guidelines.
22-6656