When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

As an experienced practitioner within Epsilon’s Strategy and Insights team, you will work closely with client organisations to assist them in optimising their multi-channel marketing strategies, with a specific focus on loyalty. Using your loyalty and CRM marketing experience and analytical skills, you will provide unique insights into customer performance – and help clients use this insight to drive better marketing performance, effectiveness and ROI.

In particular, you’ll work to craft and optimise loyalty and CRM marketing strategies and programs across channels – helping clients think holistically about how data, analytics and various marketing levers can best interact across stages of the customer journey to support customer acquisition, growth and retention objectives.  You’ll help to devise new loyalty and CRM strategies and programs and dig into customer data to reveal performance trends and put programs on the path to improvement through recommended enhancements and test plans.

The ideal candidate for this position will have a combination of consultative experience (particularly in helping clients develop and improve their loyalty programs) coupled with quantitative analytical skills. We need someone with a passion and enthusiasm for how data and analysis can provide business insights, generate new knowledge, and evangelise best practices.

DUTIES & RESPONSIBILITIES

• Client interface: Work with client teams and clients across Epsilon and the Publicis Groupe to deliver strategic insights and elicit opportunities for generating incremental growth, improving retention and loyalty, and evolving data-driven customer experience across channels
• Strategic advisor: Be the client’s trusted advisor in support of loyalty and marketing business investment justifications by providing market insights, building business cases, and drawing upon the full scope of Epsilon identity, data, platforms and services, to solve clients’ core business challenges.
• Project management: Leading and co-managing client projects and retainers, in the areas of loyalty program, email, and multi-channel program planning and results evaluation / recommendations in B2B and B2C markets
• Thought leadership: Help clients and internal teams understand emerging trends, apply best practices and discovering use cases to pursue innovations.
• Value delivery: Manage and develop high-quality Strategy & Insights deliverables for numerous loyalty and marketing consulting engagements to new and existing clients. Examples include:

• Loyalty / CRM Program Development and Optimisation: work with clients to develop, redesign or optimise loyalty programs, email marketing programs, and multi-channel marketing programs. Define strategic roadmaps and communicate the outcomes from key deliverables. Diagnose, assess and recommend loyalty constructs, positioning and related CX strategies for various clients.
• Unique Insights: help clients gain insights into their business and customer behaviour through analysis of data. Identify, plan, analyse and communicate insights to diverse audiences.
• Define measurement and test plans: determine performance metrics, establish plans to measure marketing programs, design omni-channel testing strategies and manage execution of test plans. Put loyalty and marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas.
• Articulating Value: provide clients with tools to identify and improve their understanding of the impact and benefits that loyalty, identity, data, creative and technology can have on their business

• Marketing qualifications from IDM / CIM desirable
• 3 years plus professional experience within an agency, marketing services or consulting environment
• Experience with loyalty programs, digital marketing strategy, designing and testing of multi-channel programs and campaigns.
• Solid experience in customer loyalty, customer engagement, lifecycle programs and multi-channel communications planning.
• Understanding of loyalty programs, offer management, and loyalty mechanics
• Solid understanding of marketing practices that use data, content, and technology to influence customer behavior
• Working knowledge of enterprise Martech / Adtech platforms
• Able to create high quality, compelling strategic deliverables to communicate findings and recommendations
• Strong presentation and communication skills
• Strong analytical and problem-solving skills, demonstrating the ability to understand key performance drivers and build plans that convincingly achieve desired outcomes
• Experience in prioritising and producing high-quality strategic deliverables across multiple client engagements
• Able to craft and communicate strategic proposals for consulting engagements
• Able to facilitate client meetings and workshops that result in clear action items, ownership, and drive continual program improvement.
• Able to work in a team as well as independently and adapt quickly to dynamic tasks and deadlines resulting from new or changing priorities.

Epsilon always puts people first. Everything we do is done as a team, with integrity and accountability. We focus on what works and what’s right, not what’s easy and accepted. When you’re one of us, you run with the best. You’re part of a company with industry-leading technology, with the opportunity to work on projects for some of the world’s biggest brands. Our people have the talent, tools and passion to do epic things together—for our clients, for consumers and for our community.

Great People Deserve Great Benefits We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City. 

As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.