As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge campaigns.  Furthermore, you will utilize your knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.   

Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners.  The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.  

This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.  

Role Objectives:

• Collaborate with internal and external stakeholders in gaming partnership and activation sourcing process to secure high-quality, strategic executions from partners. Includes identifying “considered set” of gaming design, creation, and distribution partners and operating “requests for gaming” with select partners, from brief through recommendation
• Track performance of gaming programs, including post-program wrap-ups and recommendations
• Monitor high performance gaming brands for case studies and best practices
• Assist with writing of gaming industry updates and landscape analysis
• Audit client efforts for potential evolution and identify thematic and/or format gaps
• Manage client and internal stakeholder status processes

• Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of the consumer 
• Work with Experience Planners to extend creative ideas through additional content leveraging JBP and preferred partnerships 

• Establish content best practice in service of increasing advertising effectiveness 
• Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan 
• Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator) 
• In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals 
• In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose 

• Work with Influencers or Media Publishers to produce branded content 

• Bachelor’s Degree in Marketing, Advertisement or related field  
• 5+ years of directly related experience  
• Must be organized, detail oriented, and poised. Able to resolve issues on the fly and communicate effectively with senior-level stakeholders.
• Self-starter and independently motivated to take initiative, collaborate, gain consensus to problem solve.
• Has a learning mindset and is excited to stay on top of the latest trends in gaming and technology.
• Expert communication and presentation skills.
• Strong technology understanding with an eye on current trends, innovations and cutting-edge gaming and development.
• Must be passionate about gaming

All your information will be kept confidential according to EEO guidelines.