We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Client Profile:

Reckitt is one of Zenith UK’s largest clients and is a leading producer of health, hygiene and home products. This opportunity is for a Planning Executive to work within the Reckitt Health media planning team at Zenith, with responsibility across a group of best loved & trusted household brands such as Dettol, Nurofen, Durex, Lemsip, Strepsils, Veet, Gaviscon and Optrex. This is an opportunity for the Planning Executive to help deliver the planning across a number of market leading brands, achieving innovative media solutions and great ideas to our clients.

As a Planning Executive you will actively contribute to client servicing, supporting your team in the areas of strategy development, customer insight, maintenance of plan, and administrative management.

Reporting into the Planning Manager you will become a skilled planner able to translate target audience, the role of comms and detailed knowledge of media channels into robust and innovative media plans to help solve client’s business problems. You will work closely with the trading teams across a range of media touchpoints including: TV, Radio, Outdoor, Digital etc. You will assist in managing the planning process from start to finish.

You will also have opportunities to lead some projects with the support of the PM and PD, which will give you the autonomy to run certain campaigns.

Responsibilities include:

•  Support the Planning Manager in running the day-to-day account, to deliver effective media plans and to be the main point of contact for certain junior clients and requests
• Proactively delivering competitor and audience analysis and insight which will be presented to clients
• Staying up to date with any market/category/competitive information that may help inform the team’s planning
• Liaising with and briefing the Zenith specialist teams across both adhoc and regular tasks for the team
• Consolidating the Post Campaign Analysis with the support of the manager
• Managing client finance process including monthly reconciliations

• Strong written and oral communication skills in order to be a team player
• Excellent organisational skills and ability to manage a diverse workload
• Working knowledge of PowerPoint and Excel
• Excellent client servicing skills, including attention to detail

Employee benefits 

• 25 days holiday increasing to 30 days after 5 years’ service plus bank holidays
• Enhanced Parental leave packages 
• Summer Fridays 
• Work our World, our flexible working programme 
• Birthday day off 
• Technology, shopping and local business discounts including Westfield 
• Headline – our Mental Health Programme and many more 

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.