At Publicis•Poke we are passionate about Sharp Commercial Creativity – the power of creativity to solve today’s commercial challenges across an evolving consumer journey. We are an agency born in the digital age, combining Communication, Brand Experience and Commerce specialisms.

Some of our clients include Morrisons, BT/EE, L’Oréal, Essity, Nestlé, Heineken, Renault/Dacia, and many more.

Our values are designed to guide the way we behave. We have three:

Empathy: listen with intent, look out for each other, bust your biases. 
Invention: Find inspiration in strange places. Never stop experimenting. Make new things and make them useful. 
Action: make it collaborative, make it happen, make it mean something. 

We’re looking for an energetic Account Director who is passionate about the world of retail and commerce to lead Publicis•Poke’s  EE/BT Retail account, which is part of Publicis’ One EE team. 

It’s a fast-paced, high volume account with a huge range of outputs – everything printed and digital in-store from POS to theatre, digital and campaign and seasonal window displays.  We’re looking for someone with relevant experience, a down to earth attitude, a laser eye for detail and teamwork orientated attitude.  Would be reporting into a Business Leader, in partnership with a strategist and CD, and with 1 or 2 Account Managers to nurture and develop.  

You would be responsible for the day to day direction of the account, checking that it is on track both in terms of delivery but also in terms of future planning. Understand the commercial realities of the business the client is in and spot opportunities to develop the agency’s role.  Through strong client relationships you would create an environment where the best work can flourish, ensuring clear and timely briefings from the client and the right resources from inside the agency. Create a supportive environment for your direct reports, troubleshooting when they are unable to resolve issues, coaching and mentoring them, giving them enough room to grow, but enough guidance and support so they do not flounder. 

Creativity

• Drives the creative ambition of the account - pushing boundaries along the way
• Helps shape the articulation of ideas using client and brand knowledge
• Has proven ability to lead agency work across the full range of comms
• Always holds the creative work accountable against client objectives using foresight to anticipate client challenges
• Confidently presents to senior stakeholders to successfully sell and defend the work
• Keeps up to date on industry best in class and new developments – has a clear point of view on the work

Brands & Strategy

• Can speak fluently about a brand’s positioning, audiences, the market place and key competitors
• Shows potential to independently develop insightful briefs, well rationalised strategic recommendations and compelling creative presentations
• Translates research results and applies it to guide and support great ideas
• Understands and champions an integrated approach – endorsing the right channels for the brief

Business Skills

• Knows the client’s business: how they make money and the challenges they face
• Clearly understands client finance - scope of work, income and overall profitability
• Accountable for campaign budgets, monitoring total spend, forecasting and resolving issues should they arise
• Can create, sell in and defend campaign budgets including ad hoc fees
• Applies the right resource to requirements – seeking out expertise where necessary
• Consistently entrepreneurial with a passion for business building – looks for new organic growth opportunities - making it happen is not enough, they strive to make this better constantly.
• Confident in talking to clients about what more we can do for them, what capabilities we can add and then DRIVES this on the agency agenda internally. Is very comfortable selling the agency.
• Clearly commercially astute with superb attention to detail.

People & Leadership

• Owns and nurtures relationships with clients (BM or above) and agency staff, challenging where necessary and earning their trust
• Confidently manages through difficult situations
• Has the ability to translate and implement the team vision
• Motivates and empowers reports to deliver great work and champions their development
• Decisive, empathetic, visible and a galvanising team leader - A proactive agency citizen. Shares work readily and timely.
• Shows curiosity and willingness to constantly evolve and learn – proactively reads and attends trainings, workshops and other inspirational events to inspire and add value to our proposition, the team and clients

Diversity and inclusion is a core part of who we are at Publicis Poke. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.