Programmatic Manager

  • Full-time

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.


Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

Job Description

The Programmatic Account Manager is an end-to-end role which involves all from media planning through to campaign management.

You’ll work across an exciting range of truly global clients and be responsible for contributing towards client success, and the Zenith Global Programmatic team’s growth and offering.

  • The campaign management element of the role will involve delivering and maintaining best practice implementation for optimisation and campaign set up across a variety of demandside platforms whilst providing insights into the best strategies and tactics to achieve your client’s business objectives.
  • The account management element of the role will involve working with stakeholders such as planners/account team and the client on strategy and planning, so the candidate must be able to provide thought-leadership to clients, maintain a top-level view of programmatic strategy, develop strong relationships, identify new opportunities or potential weaknesses/limitations of strategies, and communicate this effectively.

Responsibilities

End-to-end account and campaign management for your clients which includes media planning, finance, campaign setup, optimisation, and reporting

  • Own the day-to-day relationship with key stakeholders including planners/account team and client
  • Contribute towards programmatic strategy and media planning; recommend forward thinking strategies and innovations
  • Coordinate campaign requirements such as assets and tags to ensure timely campaign setup
  • Oversee pacing and performance across all campaigns for assigned client accounts
  • Manage all expectations for campaign performance, material requirements and campaign timings in advance of setup
  • Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve the client’s business objectives

Qualifications

  • Self-driven, results-oriented, solutions-focused with a positive outlook
  • Proficient in major DSPS (i.e. Google’s DV360, Amazon AAP, Tradedesk)
  • Effective at people management and compliant with following policies and practices in line with the talent team.
  • Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
  • Advanced presentation skills
  • Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners
  • Strong analytical thinking and mathematical skills (knowledge)
  • Demonstrated critical thinking and problem-solving abilities.

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.


We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.


Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
 

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