Data Governance Manager

  • Full-time

Company Description

Thank you for considering joining Spark Foundry for the next step in your career. Our exceptional people (Sparklers) are what make us special, set us apart from the pack, and lead our agency and our clients into the future. Voices like yours are essential to our ability to connect with and remain relevant with increasingly diverse audiences. The perspective you bring helps ensure our solutions are fresh, and modern and help our clients grow.

At Spark Foundry, our purpose is clear: we bring HEAT to brands. HEAT stands for Higher Engagement, Affinity & Transactions. In other words, we get consumers to pay more attention, care more deeply about the brand, and buy more of its products and services.

Our Sparklers “bring their heat” - their unique superpowers and individual backgrounds – with them to work every day, and that heat is what has driven the continued growth of our culture and our brand.

Spark Foundry is not just a media agency. To our clients, we are true partners. This is not only a huge benefit to the brands we work with, but to our people as they expand their skills and expertise. We offer clients the best of both worlds: a startup spirit and a powerhouse soul. Our spirit embraces our ability to deliver high-touch service, boutique insights, bold creativity, and ever-evolving product and process, just like a startup. And our powerhouse soul comes to life through our unique marketplace access, best-in-class partnerships, and unparalleled buying clout to deliver our clients' increased value.

We believe a fulfilling and rewarding personal life inspires fresh thinking and the ability to create great work.

Job Description

Overview: 

The Publicis Media Global Operations practice is a global network of agency experts dedicated to ad technology implementation, data accuracy & governance, research, reporting and analytics. Our group is essential to every part of the media campaign development and delivery process that enables all advanced solutions for our clients.  

Those with a passion for clean and accurate data – this role is for you!  The purpose of this role is to define and lead global taxonomy and data governance requirements ensuring the highest level of data quality across all campaign activities for our client. Develop a complete understanding of global taxonomy needs, how Publicis and partner agency teams are using the taxonomy and if there are ways to make the taxonomy more user friendly. 

We are looking for an experienced Data Governance Lead to join our team to support the implementation and oversight of our Client’s and Company’s data management goals, standards, practices, process, and technologies.  In this global role, the candidate will work with the Tactical and Activation Group in assessing what changes are needed within existing business processes in order to create improved data quality, and to ensure those changes are made effectively. 

Role Objectives: 

Our objective is to support the client in managing, operating and scaling digital and offline campaign data available to them through campaign activations across paid and owned channels.  The role focuses on the following core areas: 

  1. Compliance – using Publicis Media suite of products to ensure local and central media teams are adhering to standardised taxonomy and processes 

  2. Quality – ensuring data dictionaries and/or master data are maintained across all platforms and channels. Be responsible for checking that what is written in the taxonomy and planning tools is actually indicative of the media tactics and creatives. 

  3. Integrity – ensuring the right information is being completed by media teams to produce meaningful insights. 

  4. Usage – ensuring media teams are able to visualise data in the reporting dashboard or 3rd party planning tools and build reports to derive the right insights. 

  • The candidate will primarily provide support with managing the data governance network built for the client, knowledge transfer, training, and leadership with the wider digital data/tech and buying teams ensuring Publicis Media data quality is of the highest level.  

  • Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Planning Tool(s), Campaign Framework, ad server and activation platforms. 

  • Data Strategy: Develop the strategic framework for connecting data across all our clients’ data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization. 

  • Network Reporting Utilisation: Ensure all local and central client and agency teams are able to fully leverage the Publicis reporting tools from a strategy and reporting perspective. This will include working with each team to evaluate and update those tools to verify that all strategic elements of their activity can be evaluated. 

  • Process and Product Design: Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality. 

  • Point of contact for local and central media teams in case of emergency and escalation when related to data governance.   

  • QA and maintain compliance against client defined taxonomy using reporting dashboard or manual python script data validation processes. 

  • Oversee Data Governance associates in managing data dictionaries within platforms across markets in line with changes on buying models, formats, etc. 

  • Contribute to the evolution of our client’s measurement framework to ensure all relevant metrics are captured correctly. 

  • Ensure data collection is aligned with client measurement framework and is captured accurately. 

  • Work closely with our dashboard development team on providing requirements for the development of new views when required and optimisation of existing views to increase usage and user satisfaction. 

  • Help showcase the benefits of a standardised approach to data governance and help drive better adoption of automated dashboard within local agencies and clients. 

Qualifications

  • 3+ years of media agency experience 

  • Provide leadership and be a subject-matter expert on data governance standards across Media, Production and Creative 

  • Strong understanding of processes for paid media disciplines (i.e. Strategy, Activation, Ad Tech, Analytics, Operations, Reconciliation)

  • Critical thinking to understand business challenges and help address as needed

  • Ability to prioritize tasks appropriately and multi-task as needed

  • Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting regional/ local teams in their work

  • Experience with MS Excel such as pivot tables, formula functions and macros

  • Experience managing/ working with a project management tool such as Jira is a plus

  • Experience with data visualization tool(s) 

  • Familiarity with various digital media technologies such as ad server and DSP is a plus

  • Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker and ability to juggle multiple tasks/requests/emails

  • Successful in building relationships – a creative problem solver, a customer service expert and a team player

  • An excellent communicator - able to write clearly and speak professionally

  • Experience developing PowerPoint presentations and comfortable presenting to clients

  • Confident in making decisions and communicating directly with regional and local media teams while having the ability to manage up when unsure of how to respond 

Additional Success Criteria: 

  • Great relationship with the Operations Lead and Data Governance Associates

  • Great relationship with Tactical and Activation Group and Ad Operations team

  • Successful adherence to data standards with positive client feedback

  • Achieve high quality assurance scores

  • Positive support on team management & training 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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