At Publicis Santé, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. We are seamlessly connected both organizationally and culturally around our clients and are uniquely positioned to do so through our Power of One model.

Part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Rather than offering standard services, we create bespoke solutions that are engineered to meet client objectives, and to enable not simply media planning and buying, but business transformation. Since all content competes with all content today, we’ve embraced the notion that meaningful connections between brands and human beings requires a combination of permission, relevance, and intimacy. And to ensure our clients’ dollars are always working as hard as they can, our approach to investment and data exist in lockstep, in service of real-time optimization and efficient ROI.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

The Vice President, Audience will work closely with their direct reports to ensure the team's daily deliverables are met. Aside from mentoring and coaching their teams, they create campaign measurement plans that meet their clients' business needs and use data to tell compelling stories. Moreover, the Vice President, Audience will establish a vision for their

accounts, and communicate that vision to the rest of the team. A Vice President is therefore a mentor, manager, project manager, and thought leader at the same time. This position reports into the SVP, Analytics.

Role Objectives:

• Help clients launch and manage Audience Platforms (CDP, TMS) and other data and audience-based technology solutions across display, video, social, mobile and all offline media
• Guide and drive the use of audience data to impact media strategies based on overall objectives
• Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients
• Maintaining knowledge of current Adtech/Martech Ecosystems trends
• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
• Integrate with the Strategy and Media Investment teams to make data management a central resource for smarter planning
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client’s data and technology use case recommendations and performance reports
• Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
• Provide thought leadership driving innovation to achieve client needs
• Other responsibilities as assigned

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field.
• A minimum of 10 years' experience working with Digital Media, either in consulting (strategic or operational roles), marketing technologies, or digital strategy and buying
• A minimum of 5 years' experience in a managerial and client facing experience.
• Strong background in digital work: DSPs, DMPs, CDPs, third party audience data, OLV cross screen, data and analytics, etc...
• Experience with digital media, the marketing/advertising industry, and agency work is highly preferred.
• Experience leveraging audience data (including via syndicated audience resources) to make strategic investment and communication decisions
• Comfortable presenting to and communicating with executive-level clients, and confidence in communicating complex ideas to both internal and external teams.
• Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

All your information will be kept confidential according to EEO guidelines.