Senior Campaign Analyst

  • Full-time

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

The Campaign Ops Analyst II takes complete ownership in creating and executing the campaigns and deliverables. Maintains SLA, manage stakeholder communication and Campaign Reporting.  The Campaign Ops Analyst II need to have strong knowledge on email marketing and willingness to learn new technologies and new email marketing tools.

Responsibilities:

  • 5+ Years Bachelor/Master Degree 
  • Knowledge of the full Email campaign development life cycle. And hands-on at least two email marketing automation platforms (e.g. PCM, Noelane, SalesForce, Marketo, Silverpop, Eloqua)
  • Be assigned to one or more client accounts and partner with the Account teams/BSA for end to end campaign setup/execution
  • Demonstrate a keen interest and understanding of developments in the email marketing and proactively learn new technologies and adapt quickly to changing requirements.
  • Working knowledge of Client’s business, goals/objectives.
  • Provide weekly account updates to BSA, Account team and Managers.
  • Use data extensions to populate variable copy based on recipient attributes
  • Ability to drive multiple error free campaigns with very-little guidance and short turnaround times
  • Ability to communicate effectively with clients and internal team

Qualifications

  • 5+ years setting up and launching Camapigns
  • Strong Experience with Image and HTML Coding Optimization for email
  • HTML/CSS (Intermediate)
  •  SQL (Basic)
  •  Excel (Intermediate)
  •  Dreamweaver and Photoshop (Basic)Advanced knowledge of:
  • Third-party email service provider systems (e.g. SFMC, Harmony, Cheetahmail, Responsys)
  • Email platform/client limitations and workarounds
  • Media queries and mobile specific coding

 It’s a plus to have:

  • Understands client/stakeholder requirements and work as per their expectations. Also, ensure business requirements and priorities are well understood and clearly communicated to the team.
  • Abilities to draft both Functional and Technical Specifications documents, as needed
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