We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.

We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.

The role of an Associate Business Director is to take overall account and team leadership from a day-to-day perspective. This entails areas such as campaign level strategic planning, day-to-day operations management and ensuring best-in-class account management & client service.

You will be a leader of people and will be required to dedicate time & effort to growing your direct and indirect reportees to empower them to be the talent of the future.

Knowledge

1) Excellent grasp of communications strategy with a full understanding of how advertising works and key advertising principles

2) Develop a full understanding of the agency's planning framework model (HX Framework)

3) Develop a full understanding of clients’ business with a high focus on the travel industry, competitors, OTA ecosystem, customers, objectives

4) Performance First approach, marketing, digital media, social media, mobile marketing, addressability, and advanced measurement models.

5) A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.

Capabilities

1) Ability to adopt a solution-based mindset, always looking for enhanced methods of working.

2) Excellent written and verbal communication and presentation skills.

3) Strong leadership qualities with a passion to grow talent from the ground, up.

4)  Ability to juggle multiple client deliverables at any one time, deploying resources in the right places to achieve the best possible outcome.

Product

1) Digital Media experience with the ability to provide key strategic input on strategies, plans and deliverables.

2) Detailed understanding of all key digital Performance Media disciplines, including but not limited to SEM/SEO, Social, Programmatic (Display &Video), OTT, Connected TV & Affiliate Marketing.

3) Oversee the quality of work of the team to make ensure it delivers on the client's objectives

4) Ability to articulate and write specialist Point-of-View documents

5) Propose and implement the clients’ digital roadmap making sure it delivers on their business objectives

People

1) To monitor day to day output of team, ensuring optimum delivery

2) To provide on the job training and learning opportunities for members of your teams

3) Achieve a good rapport with Publicis colleagues across all divisions, clients, other agencies and media owners

4) To ensure you are building the talent of tomorrow.

Operations

1) To ensure operational excellence through the scope of your client account remit. Ensuring a successful balance between client satisfaction and healthy team productivity.

Analytical Thinking 

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach. 

Strategic Thinking 

Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy. 

Product Knowledge 

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing. 

Planning 

Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way. 

Presentation Skills 

Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience's attention and tend to be the right length for the amount of information covered. 

Productivity 

Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved. 

Teamwork 

Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team. 

Negotiation Skills 

Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions. 

Interpersonal Skills 

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration. 

Leadership 

Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example). 

Communication 

Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point. 

Education and Self Development 

Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods. 

Initiative (Employees) 

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities. 

Quality of Work (Employees) 

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards. 

Creativity (Employees) 

Applies creativity and originality in the work setting, when appropriate.

Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now. 

Meeting Targets (Manager) 

Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects. 

Entrepreneurial Orientation (Managers) 

Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested. 

Encouraging Client Focus (Managers) 

Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client service.