Ad Operations Director

  • Full-time

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Ad Operations Director is responsible for managing a team that handles our clients’ day-to-day digital business and investment operations. The Ad Ops Director develops and implements processes and best practices to ensure flawless execution of the campaign operational process for our company and clients. The Ad Ops Director needs to be on-site at least 2 days a week in our Miami office. 

Role Objectives:

  • Oversee Ad Operation team and support the media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
  • Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency, range or quality of data, or support new media
  • Support Associates in the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more
  • Keep track of the overall campaign management for digital campaigns and responsible for the alignment of all digital marketing channels
  • Activation Workflow Management - JIRA
  • Create traffic sheets for clients (Taxonomy and creative/landing page/unique parameter mapping)
  • Review and package creative for QA
  • Validate campaigns have been pushed from Prisma; communicate trafficking instructions to ad ops
  • Handle all Internal/Cross Department and Publisher Communications 
  • Assist with post launch troubleshooting
  • Create Data Source file for delivery reports
  • Coordination and maintenance of both ad-hoc reports and scheduled queries/spend reports from Partners
  • Assist with Analysis of delivery reports to assess campaign performance
  • Assist with trafficking as needed
  • Increase efficiencies across the team
  • Setup and management of Box
  • Lead conversations with the media team on ways to work faster and smarter. Collaborate with fellow Ad Operation teams on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
  • Collaborate with vendors on behalf of creative agencies when troubleshooting is required
  • Be responsible for holding media teams and creative agencies to execution timelines

Qualifications

  • A minimum of 7 years of experience in digital media (agency or publisher side)
  • A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
  • Experience with digital platforms: programmatic (DMPs, DSPs, Exchanges), second- and third-party vendors, ad servers of all types (display, video, social, mobile), Tag Management Systems (GTM, Ensighten, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
  • Exposure to and/or interest in online advertising bid and pricing models (CPA, CPM, CPC, CPI), and skills with HTML5, CSS, and JavaScript
  • You should know your way around ad servers; DCM (Google)
  • Knowledge/experience with the DoubleClick Digital Marketing suite (DDM) and/or Google 360 suite 
  • Skills in QAing ad tags and conversion tags in a browser environment or tag diagnostic tool are key
  • Looking for someone highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks/clients 
  • Good at building relationships – a creative problem solver, a customer service expert, a great team player
  • A good communicator – able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick

Additional Information

All your information will be kept confidential according to EEO guidelines.

 

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