Creative Director, Experience

  • Full-time

Job Description

 

Creative Directors at Razorfish are responsible for leading teams to develop and produce creative solutions that meet our clients’ business objectives and goals.   

You will play a key leadership role working with Account, Marketing Strategy, Media, Technology and Business Development to shape new opportunities for Razorfish — be it expanding current client relationships or forging new ones.  

You bring a deep understanding of translating business needs and strategy into realized design. You provide a perspective that influences both clients and your team to also understand the rationale and approach to what is design and why.   

You bring a deep understanding of user-centered design, content strategy, copywriting, design, front-end development, brand strategy and multi-channel marketing strategy with core strengths and experience in information architecture and interaction design across digital channels.   

Key Responsibilities  

  • Lead and inspire creative teams to design experiences and deliver great work for our clients  

  • Mentor and grow talent for our northeast region   

  • Contribute and collaborate with our North America creative leads to shape and evolve our experience practice   

  • Cultivate a team culture within the northeast within your discipline and like-minded colleagues interested in the experience design practice    

  • Develop and maintain relationships with key client stakeholders, collaborate with strategy and business development teams to pursue and develop new business opportunities  

  • Lead multidisciplinary teams to craft solutions for clients through conceptual designs rooted in strategy and rationale derived from key business and user needs  

  • Design best in class experiences for clients by balancing user and business needs to identify opportunities based on research, analytics and best practices  

  • Work with strategic partners to develop a shared understanding of business and user needs through scenarios and journeys  

  • Define creative process tailored to the specific needs of a project, oversee development of UX artifacts such as organizational models, journeys, sitemaps, taxonomy, navigation, wireframes, flows and prototypes with the ability to present and sell through to senior client stakeholders  

  • Drive the development of frameworks that describe key aspects of a proposed experience, and how it reconciles business and user needs; execute top-level deliverables based on user-centered design techniques  

  • Work with delivery teams to estimate, plan, and build successful creative for large and complex projects  

  • Collaborate with leadership and hiring to attract, recruit and retain creative talent to grow our creative capabilities  

  • Identify the tools, templates and techniques that evolve existing approaches for the larger creative community at Razorfish  

  • Enhance the Razorfish brand by driving award submissions and speaking engagements  

  • Drive all creative aspects of sales pursuits, including: shaping and responding to opportunities, proposal creation, and orals presentations  

  • Identify opportunities to create business value and improve the user experience  

  • Define best practices and standards related to persona development/behavioral segmentation; coach teams to align personas/segmentation with client/project objectives  

  • and ensure that they are derived appropriately from behavioral segments/user profiles; ensure that scenarios respond to key user needs and illustrate key business opportunities  

  • Work with strategic partners to develop understanding of business and user needs through scenarios and journeys  

  • Collaborate with staffing to make project allocation decisions  

  

 

Qualifications

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Job Requirements  

  • Bachelor's degree required or equivalent experience 

  • 10+ years of industry experience in a well-established, design/creative role with a proven track record of success, agency experience a plus  

  • Mastery of interaction design (.com, cross-channel marketing, test and learn, etc.), information architecture, and user-centered design across channels, devices, and mediums, coupled with the ability to balance and translate business and user needs into opportunities shown through concepts  

  • Solid verbal communication and writing skills, with experience presenting to all levels of clients and co-workers  

  • Knowledge of marketing and design systems, and experiences, with proven conceptual and design abilities  

  • Candidates must be well-versed in user-centered design methods and techniques  

  • A solid understanding of related creative tracks such as visual design, interactive development, copywriting, content strategy and SEO  

  • Proficient to expert in industry design and prototyping tools  

  • Must have been in a client-facing role and have project experience in working with teams on large scale, long-term projects  

  • Ability to gracefully handle multiple projects in a fast-paced environment with the adaptability to navigate unknowns and bring clarity and consensus to key clients and stakeholders  

  • Passionate attitude with willingness and enthusiasm to own your own growth  

  • Alignment to Razorfish’s vision and core values  

  • Empower growth in others through empathy, servant leadership, and the ability to understand a on a personal level someone’s drive, ambitions and how to get the best from them.  

  • Drive preparation of large client workshops to communicate key themes from stakeholder interviews; work with the team to achieve alignment on key success factors  

  • Lead, oversee, and provide thought leadership in participatory design/user testing sessions, as well as behavioral in-context and ethnographic research events across accounts; manage client involvement in research  

  • AdobeXD, Figma, InVision, InDesign  

  • Illustrator, Photoshop, Microsoft Office  

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

Razorfish is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

 

All your information will be kept confidential according to EEO guidelines.

 

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