Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
 

The Paid Search Senior Analyst will be the day-to-day steward of search media for assigned brands and is responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst will develop and maintain strong knowledge of client business and apply search understanding accordingly to help deliver against client needs/objectives. They will work closely with the Manager in the development and communication of all search recommendations.

Role Objectives:
•    Build paid search strategies across search engines
•    Monitor and optimize paid search performance to meet business objectives
•    Gather and analyze keyword research necessary to build a new campaign
•    Gather necessary data for plan development
•    Group keywords into ad groups and develop relevant ad copy and extensions
•    Present recommendations, solicit, and apply client feedback to keyword and copy proposal
•    Upon campaign approval, build flowcharts and loading authorized buys in Prisma
•    Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
•    Traffic approved plan into search engines and QA all campaign components prior to launch
•    Monitor and maintain campaign budgets, pacing, and bid adjustments
•    Proactively advocate for campaign adjustments based on performance trends
•    Monitor and manage campaign performance and competitive landscape
•    Develop and implement optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
•    Pull and analyze data to inform campaign reporting and develop strategic insights with actionable items
•    Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
•    Participate in client status and reporting calls, including presentation of reporting
•    Granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for Manager approval
•    Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
•    Mastery of all core search metric calculations and relationships to include CPC, CPA, CTR, SOV, weighted averages
•    Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions
•    Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
•    Establish professional and productive rapport with sales representatives/media vendors
•    Work closely with Manager to establish priorities and manage workload

•    1-2 years of media buying, planning, and recommendation experience in an agency environment with emphasis on paid search
•    Experience buying and planning across multiple platforms to include Google, Bing, Oath, etc.
•    Experience working in a client-facing capacity
•    Experience using paid media to complement earned media campaigns and meet business objectives
•    Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint required
•    Demonstrated critical thinking and problem solving skills
•    Timely delivery of all work
 

All your information will be kept confidential according to EEO guidelines.

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