Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

As an Associate on the Data Instrumentation team you will be part of an innovative team that is focused on data collection and data platform deployment strategies. We are looking for someone who is passionate about data and is interested in the role that Analytics plays in today’s changing business landscape. You will learn to use marketing tools to improve planning, execution and optimization of data platforms and analytics strategy.  

Data Instrumentation team members at Razorfish focus primarily in four key areas:
 
Analytics – Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements. Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets. 

Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance.

Testing and Optimization - Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies
 
Data Management Instrumentation - Implementation of DMPs and CDPs, ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting. 
 

An ideal candidate will possess superior problem solving skills and attention to detail. We will ask that you have a working knowledge of javaScript, and the desire to expand your knowledge of how it is used with data platform implementation. You will work to gain an in-depth knowledge of a client’s online presence, business model and marketing strategy to learn the fundamental strategies needed to capture robust data sets, which are the basis for all analytics functions.  You will gain a foundational understanding of web analytics platforms and their implementation, including Razorfish and industry best practices.

Primary job responsibilities: 

• Proficiency in javaScript is required, some experience with jQuery, CSS, and HTML are desired 
• An interest in learning about data platform tools (analytics, tag management, testing/optimization/personalization and data management platforms) and the deployment of these tools. 
• Parsing and reading and troubleshooting analytics output using a packet sniffer  
• A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment 
• Problem solving and attention to detail in day to day work 
• Ability to absorb, master, and leverage emerging technologies 
• Excellent written and verbal communication skills 
• Collaborate well in a team environment 

 
Desired Skills:

• A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment
• Understanding of analytics platform basics: tags, cookies, variables.
• Experience presenting in front of groups, to clients, and via web conference
• Strong attention to detail and QA abilities
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment

Education and Experience:

Bachelor's degree (BA/BS) from a four (4) year, accredited college or university in Computer Science, Marketing, or a related field of study or equivalent military experience
Special consideration given to candidates with a experience with in any of the following platforms/tools: Adobe Analytics, Adobe Launch, Google 360 Suite (GA-UA and GA4), Google Tag Manager, Adobe Target, Optimizely, Tealium, Ensighten, Amplitude, mParticle
 

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $52,500- $83,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.