Associate, Digital Strategy

  • 375 Hudson Street, New York, NY
  • Full-time

Company Description

About Publicis Media: Publicis Media is one of Publicis Groupe’s four solution hubs, aligning all of Publicis Groupe’s media agencies and operations. Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), is the world’s third largest communications group. APEX Exchange (APEX) is a distinct/next-generation global trading entity within Publicis Media that identifies new ways to deliver value to clients. APEX is a value-based solution that develops innovative offerings through direct partnerships and principal investments that allow clients of all sizes to have custom solutions that best fit their business needs. Clients opt into solutions outside of the agency’s core services that offer a tangible benefit.

Job Description

Overview:

The Digital Strategy & Success team within APEX acts as a centralized resource providing tactical planning recommendations, margin analysis, media and data strategy, vendor relations, campaign stewardship, billing, and client support. As an Associate, Digital Strategist at APEX, you are responsible for crafting strategic recommendations for Publicis agency teams while providing product expertise, rationale, and materials to support our recommendations.

Role Objectives:

•Work independently to respond to RFP requests

•Manage campaign pricing to effectively drive client results and profitability

•Oversee pre-sale and negotiation process while providing key deliverables including site lists, avails, RFI’s, campaign handoffs, etc.

•Own communication with publishers, vendors, and internal stakeholders to drive client results and overall business health

•Prepare any support media plan deliverables such as presentations or research

•Manage insertion order approval, ensuring all details are in line with latest version of media plan are correct

•Ensure Salesforce is accurate and up-to-date for all opportunities

•Attends all APEX partner meetings to stay current in knowledge of capabilities

Qualifications

•1+ year(s) of experience working in digital media

•Programmatic or agency experience is a plus

•Knowledge of CRM and first party data usage is a plus

•Strong communication skills and ability to articulate planning requirements to partners as well as media plan details and strategy to client

•Attention to detail

•Excellent organizational skills

•Full understanding of media math

•Working knowledge of Salesforce is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $47,000 - $50,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Privacy Policy