Here at MSL, we’re building something special, with the best, most curious and connected talent in the industry. Over the last few years, our agency has enjoyed strong growth across teams, and our business, to expand our mandates and continue to be a trusted partner for our clients.  Our flat hierarchy and One Team mentality are married to our commitment to bringing in talent from a variety of backgrounds, experience, and disciplines so we can do the very best work as a team for our clients. We strive to be an agency that does great things, with great people, in a great work environment which has paid off - so much that we now have room for new talent and capabilities on our digital and social media team.

Are you someone who thrives in a hands-on leadership role that is all about building and shaping the future while identifying emerging opportunities to grow the base business? Are you curious about what’s next and new, and driven by getting there before everyone else?  If yes, keep reading.

We are looking for a digital and social media expert to collaborate across our agency in support of our collective ambitions and to help evolve and deepen our Paid, Owned, Earned integrated opportunities. 

This is an exciting time to be joining us and we can’t wait to meet you!

As a senior leader, you will be working collaboratively across our biggest accounts to develop and deliver strategic, creative, client programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on driving exciting content across all brand social platforms to influence, inspire, and engage your audience on a variety of topics. In this position, you will be responsible for the development and management of social and digital media strategies, programs, and teams across MSL.

You are an insightful, forward-thinker with a thirst for being on top of emerging trends, cultural shifts, and changes in human behaviour, and translating them into innovative opportunities to reach audiences across digital and social media channels.

And most importantly, you are excited about joining a team of curious self-starters who are focused on growth—theirs and MSL’s.  MSL is very much “one team” focused on collective growth, and this role will be a big contributor in furthering that value. 

Some of the amazing work you’ll do:

•  Develop a deep understanding of our clients’ businesses and target audiences, and lead the creation and execution of innovative and integrated POE (Paid / Owned / Earned) digital strategy and oversee execution of some of our most important work.
• Develop strategic KPI-driven amplification and social paid strategies, working with teams to execute, track and report and work with the teams to execute with excellence
• Drive an integrated execution for some of our largest clients
• Ensure alignment between content and media strategy with a focus on creating cohesive digital brand plans
• Develop and implement cross-channel (Instagram, TikTok, Pinterest, YouTube, e-comm and brand sites) digital marketing strategies that map back to program KPIs and business goals
• Lead community management strategies around customer service-related issues to enhance Brand community experience
• Lead and participate in new business pitching
• Understand digital platform technologies and ad formats required to set up and track performance across Meta, Pinterest, TikTok, Google
• Lead budget, forecasting and account profitability with a focus on organic client growth
• Act as a brand steward and maintain expert understanding of industry and digital marketing best practices
• Lead brainstorming / ideation sessions that result in actionable outcomes
• As a leader who is passionate about building great teams and fostering a best place to work atmosphere, you will coach, develop and mentor junior team members providing feedback and support on an ongoing basis
• Facilitate social and digital training and be the “go to” resource for the team

Our successful candidate will possess some of the following attributes below. This is just a starting point – if you feel you don’t meet the suggested experience and/or skills, we still encourage you to apply!

Who you are:

• Strong understanding of paid and owned digital media
• Extensive experience and proficiency in developing POE strategies in the digital space
• ·       You have experience working with big brands, proven client leadership and can simplify complexity, navigate ambiguity, and plan large budgets that support multiple business units and objectives
• ·       You’re a digital expert and understand the relationship between content and media in creating digital experiences, and the role of paid vs. organic strategies
• ·       Strong social-first copywriting; Proficiency in working across digital platforms and formats (Meta, TikTok, Pinterest, YouTube) with experience developing success measurement frameworks
• Skilled at analyzing data, deriving insights and building recommendations informed by data
• Experience developing and executing community management strategies
• You are a leader. You understand the difference between managing and leading and love to empower people to grow and succeed
• You aren’t afraid to get into the weeds with your team. You take a hands-on approach to leadership and have a desire to get involved in the day-to-day operations of your accounts
• Ability to foster strong relationships with internal PR counterparts, MSL Studio (production team), and Integrated Agency Team partners
• You have experience working in a complex IAT environment and understand the opportunities and challenges that can come along with that
• Creative Thinker. You love to brainstorm and help to develop made-for-social creative that drives performance based on client objectives. You’ll do this in partnership with our creative strategy and production teams at MSL Studios

MSL Canada is a modern communications agency focused on building influence to deliver meaningful impact for our communities, clients, and consumers at-large.

As champions of collaboration, we believe our team is our biggest asset and prioritize nurturing a culture of understanding, respect, and growth.  We know the key to achieving industry-leading work is by bringing together the right people with diverse backgrounds, experiences, values, and areas of expertise motivated to make an impact for our clients’ brands, products and organizations.

We are focused forward in order to cultivate a progressive, boundary-pushing approach in creative ideation, partnerships and content strategies. We place consumer insights at the core of our work, applying a deep understanding of the Canadian market to drive meaningful brand strategies that target engaged audiences with messages that are timely and relevant.

We believe in responsibility and accountability to our clients – and to each other. We believe that PR has the power to create meaningful social impact and as a result, we feel that we responsibility to encourage our partners to use their platforms to amplify voices and causes that are underrepresented.  

We pursue big, bold ideas with passion and ferocity.  Together, we’re on a journey to reimagine what PR can accomplish!