About Starcom:
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

As part of the larger Advanced Analytics & Insights (AAI) department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Senior Analyst, Web Analytics  is a junior-level position playing a vital role growing our client’s web presence within the grocery space. Using the Adobe Analytics Product Suite in conjunction with Google Analytics, this role will analyze and visualize website data to drive site functionality and performance.  Responsibilities also include developing ‘test-and-learn’ approaches to evaluate and optimize site engagement and effectiveness. 

Key Responsibilities

• Define best in class site analytics and reporting approach using Adobe Analytics Product Suite
• Technical web analytics work including site visitation and pathing analysis using Adobe Analytics Product Suite
• Reporting to clients and participating in status calls on a regular basis
• Familiar with Adobe Audience manager segments & their use in Adobe Analytics
• Act as a subject matter expert for Adobe Analytics for clients and internal stakeholders
• Creation of site dashboards and reports using Adobe Analytics
• QA/troubleshoot site functionality and data flow 

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 1-2 years of related experience within web analytics
• Experience using Adobe Web Analytics strongly preferred 
• Experience with Google Analytics 
• Strong knowledge of UTM and Evar functionality
• Experience building site dashboards and data visualization
• Proficiency in Tableau, Datorama, SQL a plus
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.