Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Our award winning team at Starcom is looking for a Senior Analyst; a confident leader, who is comfortable with both supporting client conversations and being able to be significantly hands on within certain aspects of analytics.

This role will be best suited for an Analytics specialist, who has a strong grasp of the Google stack, and a broad familiarity of both performance and digital media.

Key Responsibilities

-          Manage ETL (Extract, Transform / Format, Load) to support activation teams in utilising data for performance campaigns

o   what are we optimising towards and what data points to we have to optimise towards this

-          Manage on-site tagging & segmentation requirements within analytics platforms

-          Evangelise a robust observe > hypothesise > test framework within our teams

-          Create governance for reporting in formatting and critical points for observation / inclusion

-          Define audience strategy by creating digital segmentation that is platform agnostic to inform planning approaches and assist in measurement of impact

Insight gathering

-          Provide flexible reporting across key customer segments (product engagement, device, LTV [where applicable], behavioural) for client accounts

-          Behavioural analysis on platform & site

-          Identify what data clients have; combining & formatting into reporting outputs

-          Lead the agencies use of our proprietary competitive intelligence tools

Client consultancy

-          Develop maturity paths in partner with clients on data integration & measurement frameworks

-          Support client conversations in the future state of analytics and data good practice (i.e. cookie depreciation etc.)

-          Consult with clients to support them on industry developments and internal projects (such as switching to GA4)

-          Building business cases and socialising success stories with key client stakeholders

To be successful in this role you will need to be:

-          Highly proficient in web analytics platforms such as GA & Adobe Analytics

-          Comfortable with tag management, tracking and data layer management

-          Significant expertise in using data from multiple sources to create impactful insights and reports that are focused on improving business outcomes

-          Broad familiarity with performance & digital media

-          Familiarity with AB testing

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.