Epsilon is seeking a Senior Director, Digital Media & Audience Strategist for the Digital CX Strategy Team

As part of Epsilon's Digital CX Strategic Services team, you will play a leadership role in developing data driven media & communication activation plans for some of the most exciting brands in the world. This is not your typical media planning role—you will utilize Epsilon’s proprietary data and technology coupled with some of them most innovative minds in the business. You will build a team, partner with clients to solve their business needs and drive incremental revenue all while finding new ways to help push clients to best-in-class marketing initiatives. In addition to incredible data and tools you will have access to a team of best-in-class digital channel experts.

About You
You understand what it means to be customer-obsessed and are passionate about developing best-in-class relevant, measurable customer experiences. You are results driven and let your results speak for you—you never lose sight of not just meeting client goals but beating them. You love digital and have a deep understanding of paid digital channels. You are both right and left brained-- you love data and know how to mine it to find those valuable nuggets but also can be creative. You are comfortable working with top CMO’s or Marketing Managers across many different vertical markets. You thrive on your day-to-day never being the same and you have a competitive fire to push yourself to be better. You also have an inquisitive spirit to help clients dive smartly (using data and analytics) into the next big thing Metaverse, NFT’s—Web 3.0.

You’re a visionary who likes to dream up new ideas. You frequently question the status quo – not to provoke, but because you know better. You tend to put yourself in the customer’s shoes. You’re technically adept, have an entrepreneurial streak, and have knack for figuring out how to make things work (and thrive). You are curious, never stop learning, love everything digital and are comfortable building a team, rolling up your sleeves and forging into new areas. You are seen as an expert and leader that people want to work for. You are fun, energetic, positive, fair, passionate, inspirational and take DE&I seriously.  Coupled with your strong, confident leadership skills you are also a great team-member who can listen and add-value working with large diverse teams. 

Responsibilities

•  Strategic consultation: Be seen as a trusted strategic partner to internal teams and clients alike by providing innovative digital medial strategies and activating and uncovering audiences that drive results for your clients. You prove your value through your work and results
• Build business: Uncover new opportunities for clients to reach their goals using our services as well as retain current clients. Participate in new business pitches, create performance driven proposals and dig-in to really understand the clients’ needs
• Content strategies and program planning: Develop multichannel messaging frameworks for personalizing at scale
• Digital marketing strategy and tactical guidance: Work with clients to develop, measure and optimize the performance of customer marketing programs across all digital marketing channels both owned and paid.
• Customer and market insights: Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client’s end-customer.
• Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing. 
• Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in marketing program performance and customer behavior, and identify key opportunities based on analysis.
• Client interface: A large part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are a must.

Qualifications

• 10+ years of experience in a digital marketing and/or customer relationship marketing strategy role, preferably with a digital marketing agency or client-side experience
• Experience developing successful omni-channel digital media & activation plans
• Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention. 
• Experience in guiding and applying customer segmentation and modeling approaches
• Ability to extract actionable insights from large data sets, create impactful visualizations, and tell compelling stories through data. 
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
• Ability to manage multiple high-priority projects in a fast-paced setting.
• High intellectual curiosity, drive, and proactive. 
• Outgoing and persistent in nature. Someone with the drive and research skills to build and nurture client relationships
• Anticipates conflicts before they happen, based on knowledge of interpersonal and group dynamics.
• Has effective ‘edge’ - the ability to push back and challenge as needed, while deepening internal and external relationships
• Strong management and mentor experience
• Successful experience building and training strong teams
• Preferred working knowledge of third-party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and ability to learn and utilize Epsilon proprietary tools
• With support of channel experts ensure all activation best practices are being adhered to and implemented across accounts and teams as well as helping revise and revamp practices where needed
• Deep experience managing and creating omnichannel campaigns
• A proven track record in bringing ground-breaking, successful solutions to clients
• Able to show clients immediate results while tracking to long-term goals
• Knowledge of all paid media channels
• Strong quantitative and analytical skills with ability to translate data into insights
• Strong problem-solving abilities and an ability to uncover new unconventional ideas when recommending solutions
• History of escalating roles in leadership capacity
• Experience with DSPs and programmatic and addressable media
• Bachelor’s degree preferred

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.

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