Social Strategist (Mid-Level)

  • Full-time

Company Description

PXP is a new cross-agency division at Publicis Groupe that works with our network of creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis, etc.) and with clients directly. Built on a foundation of creative “makers” and extensive production capabilities, our Content Strategy offering has a wide remit focused on strategizing and executing data-driven digital content, from social to programmatic to platform partnerships and more. 

Job Description

Social Strategist (Mid-Level)

We are looking for a Social Strategist to focus primarily on TikTok projects, partnerships and endeavors. This person would have innate understanding of this newer platform as it grows, including trends, language, brand activity and a creator mentality (creator experience a bonus) and be able to apply a strategic lens to synthesizing that info to help better inform our various projects.

In particular, this person would play a key role in:

  • client projects, including developing strategy and ideas for TikTok activations
  • our growing TikTok partnership, including ways that PXP and TikTok can bundle capabilities to offer to clients as one
  • developing creator connections and identifying best resources that help us connect with creators
  • helping build playbooks, presentations and other methods to educate and inform the greater Publicis Groupe Creative network about the platform

Because we’re also a growing department and a new Publicis Groupe offering, this person may be tapped for other (non-Tik Tok) work as well, including research, content strategy support, data analysis and building new team resources.

Here's what’s required:

  • Flexibility. We’re a new department and a new offering. We want to be different, from our model to the way we think about content. But we’re still building the proposition — and we’ll have to figure it out together. 
  • A start-up mindset. While we live in the Publicis Groupe ecosystem, we’re also forging a new path. That means getting scrappy and inventive.
  • Experience (or interest in) hybrid roles. We don’t use a traditional agency model with concrete roles for account, strategy and creative. Instead, our job descriptions are intentionally blurred, encompassing a combination of elements that could include strategy, ideation, execution, creative, writing, making and client relationships. We believe that everyone has a range of abilities and ideas and we try to build roles to match the interests and talents of our team members.
  • Curiosity. About content. About technology. About how they can come together (AR! AI! Etc!). We don’t expect you to know it all now, but we hope you want to learn. 
  • Team mentality. The way we succeed as a new department is by working together, having each other’s back, collaborating and communicating. Yes, it may sound hokey but it works. And it makes the job better for all of us.

 

Additional Information

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