We create modern brand experiences that are anything but business as usual. Connecting with humans in a meaningful way takes more than incremental change. It takes radically original thinking. That’s why diversity, equity and inclusion isn’t a box we check, it’s who we are. We encourage everyone to bring their authentic selves to work and value the unique perspectives, backgrounds and experiences of our team members that lead to meaningful outcomes.  FKA has curated a deep roster of talent focused on channel-proof brand building, ubiquitous retail commerce, social that impacts the full purchase funnel, and relationship management that uses data to humanize brands and create lasting bonds with customers. Currently, we have more than 600 talented humans in locations across the country, partnering with brands like Verizon, Pop Tarts, Amazon, Audi, Arby’s, and others who are ready to challenge the status quo and reinvent what’s next.

The Strategist leads strategic development to create a unified strategy across channels that provides a high value add to the client’s brand and product.  The Strategist also sells through strategic visions and programs to clients, works with the Account Services team to develop and write the strategy section of job launch brief that inspires great creative concepting, and ensures that all marketing and creative concepts are on-strategy and on-brand.

Your Responsibilities:

• Review client objectives and input and develop short and long-term integrated marketing strategies for the client
• Construct campaign ideas that can work across the customer lifecycle (welcome, onboarding, cross-sell/upsell, re-engagement and winback)
• Understand client data inputs/opportunities and be able to draft data requirements to support campaign execution and personalization at scale
• Grow in platform knowledge to Inform technical applications and requirements that can support more seamless customer experiences in various CRM platforms
• Work cross-functionally within the agency to ensure the successful execution of client and agency strategies
• Evaluate results of campaigns to establish testing opportunities to optimize program performance over time – shaping and contributing to test and learn agendas
• Work with the Account Services team to develop and write the strategy section of job launch brief
• Oversee the strategy of all client campaigns and projects, providing the Creative team direction to ensure the marketing and creative work is on-strategy and on-brand
• Review Creative concepts through round one and provide additional input or recommendations on client and project strategy
• Develop and deliver strategic client presentations
• Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance and segmentation
• Support the generation of new business and revenue opportunities by working with Account Services, Creative, and Data Intelligence on strategic development

• You have a bachelor's degree in Marketing, Communications or equivalent work experience preferred.
• You have 2+ years of experience in creating, leading, and selling through digital, direct and/or integrated marketing strategies and solutions.
• You have a strong understanding of integrated marketing principles including digital, direct, brand and data-based marketing.
• You can assess and analyze client objectives to produce and recommend appropriate solutions.
• You can synthesize information from various sources and extract key insights and message opportunities.
• You can effectively prioritize and meet deadlines.
• You can work in a flexible, dynamic and fast-paced environment.
• You are highly resourceful, with strong research skills and a working knowledge of marketing tools, KPIs and executional channels.
• You are highly creative with first-rate conceptual, visual and writing skills.
• You have excellent oral communication and presentation skills.
• You have proven client management skills and service orientation.
• You are proactive and able to work independently.
• You have some experience with customer journey mapping and decisioning/targeted messaging solutions.
• Experience with CRM / Customer lifecycle communications and digital assets is preferred.
• Experience with email CRM platform solutions, content management solutions, and other technology services is a plus.
• Experience with subscription services is a plus.

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Formerly Known As is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.